The analysis has been done in the form of a word frequency count from the manifestos of the three parties to see which words are used most frequently by them, which in turn shows the focus of the parties as far as their promises to the electorate are concerned. The analysis is presented in the form of a word cloud for each of the manifestos. The word cloud contains the top 100 words by frequency with the larger the size of the word in the cloud, the more number of times it appears in the manifesto. They have removed the common English words and also other commonly used words like India, government, national, country, nation and name of the party.
Some of the points which are immediately apparent from the analysis are:
All three parties have a focus on development but BJP seems to have made the word 'development' the corner-stone of its manifesto given its very high frequency (83 repetitions)
'Education' comes out as another high priority area for all three parties but over here the Aam Aadmi Party seems to have focused quite extensively on education within its manifesto surprisingly over 'corruption'.
For the BJP, apart from development the attention is on 'technology', 'people', 'security' and 'resources'. The promotion of technology across all areas seems to be a core area of the manifesto for them.
The BJP also provides an accent on all kinds of security from national to water to energy & food and utilization of natural and human resources.
Apart from education, the AAP manifesto seems to focus a lot on its pet projects of 'Gram Sabha' and 'Swaraj'. Surprisingly there is also a heavy focus on 'security' especially internal security borne out also by the high frequency of the word 'police'. Interestingly the word'political' is repeated quite often especially in the context of differentiating itself from other political parties in general and the alleged problems that they have created in India.
For the Congress there seems to be a lot of focus on the Scheduled Castes and Tribes given the no. of times the word 'Scheduled' appears in their manifesto in keeping with their stated policy of focusing on the backward class of society. The BJP has some focus on the backward castes in its manifesto but there is barely a mention in AAP's manifesto.
Apart from backward castes, there is also a lot of focus on 'women' in the Congress' manifesto along with 'economic growth' and 'health'.
Interestingly the word 'continue' appears quite frequently in the Congress manifesto suggesting that the focus in their manifesto is to also speak about their existing work and schemes of the past 10 years and to continue the same. This is also borne out by the repetition of the words 'bill', 'act' and 'right'.
Mr. Aatash Shah, CEO, Edvancer Eduventures said, "Election manifestos are quite important documents for voters to analyze to understand what the parties stand for and to decide whom to vote for. However not many have the time to go through them. This is an easy, one-glance method through our word-frequency analysis of the manifestos for voters to have a very good view of what these three political parties stand for and focus on."