Legendary human beatbox EKLIPS, sound artists Nik Novak and Di Mainstone and Imogen Heap, pioneer in innovative music – they all have MOMENTUM. Working with unique people like this, Sennheiser, together with Spotify, tells the stories of a hugely diverse range of inspirational people. The audio specialist will be following a group of 100 people who have a passion and connection to sound in order to learn more about their lives and own personal MOMENTUM. These individuals are constantly pushing the boundaries – going beyond the ordinary, reaching for new heights that are yet to be discovered. This spirit, this commitment to the core to create something that is unique and has uncompromising authenticity and substance is what Sennheiser seeks to celebrate and discover over the course of the MOMENTUM project.
As well as showing amazing stories of creativity and determination from around the world, Sennheiser is also asking viewers to share their own MOMENTUM. They are invited to join the social video project by contributing their own stories in the form of seven-second videos. They can add these to other videos with the same theme or idea – building “video chains” of inspiration that carry their own MOMENTUM. Sennheiser will recognize the most compelling videos and ideas submitted with prizes, including fantastic trips to London, New York and Tokyo that will offer the ultimate sound experiences. Users will also get a chance to win pairs of Sennheiser MOMENTUM headphones and six-month subscriptions to Spotify Premium.
They have MOMENTUM – People that inspire:
People with MOMENTUM can come from any background. They see opportunities, take chances, and make things work, finding inspiration in a unique worldview and creating sound in a completely new or different way.
Legendary human beatbox EKLIPS has MOMENTUM, challenging Eminem’s record by rapping 105 words in 16 seconds. Nik Nowak has MOMENTUM. He is the creator of the “Sound Panzer”, a caterpillar-
These people are individuals, but they have one thing in common. They push the world ahead with MOMENTUM. It is the spirit of these individuals that Sennheiser seeks to celebrate over the course of the project. On www.sennheiser-
“Embarking on the MOMENTUM project, we have been astounded by the passion, energy and vision of the people we met and have been working with,” said Uwe Greunke, Director Strategic Marketing at Sennheiser. “We see so many incredible stories out there and we are convinced that there are many more. This is why we are asking “What’s your MOMENTUM?“ – inviting people to check out the films and upload their own short videos to showcase their creativity.”
Share your MOMENTUM to win:
MOMENTUM is already building, with a range of inspirational personalities joining the project including the inventor of the sustainable smartphone Dave Hakkens; Swedish metal sensation Amarathe; and Demon He, the founder of innovative Chinese radio station TangSuan.
“We would like to see these stories connect and interrelate, so we want people to add their stories to those on our website, creating video chains and forming an organic, self-perpetuating celebration of human ingenuity,” explains Uwe Cremering, Head of Global Marketing Communications.
Sennheiser is inviting anyone to share their MOMENTUM by contributing their own videos. How does it work? The starting point is to visit www.sennheiser-
Hear New York, London or Tokyo like never before:
Experience a live gig in your hotel room. Win a meet & greet with a top artist. See a star at work in the recording studio. For the inspirational people whose videos generate the best or longest chains, their MOMENTUM really will take them further. Along with a friend, they will win an incredible city trip with flights and hotels included and the opportunity to experience a fantastic sound or music event. Additionally, those who inspire the most successful chains, the creators of the most successful videos, and the people that vote over ten times in a week will all enter a prize draw. Lucky winners will receive a pair of MOMENTUM headphones, Sennheiser’s premium range that fuses uncompromising sound performance with the highest-quality materials, as well as six months of Spotify Premium.
To learn more, watch the films or to submit videos, visit www.sennheiser-
Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Connecticut. Sennheiser's pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.
You can find all the latest information on Sennheiser by visiting our website at www.sennheiserusa.com.