PRLog - April 9, 2014 - PITTSBURGH -- Most businesses don't get it. They don't pay close enough attention to what is being said about them on the internet. The main reason they don't is because it takes to much time to review each site.
Which would you rather be?
Hiring a local small Reputation Management firm is generally your best option. Most local small firms handle about 50 businesses. This enables them to devote more time to each business and give them a personal touch. Also, hiring a local firm you can put a face with the voice when talking to the firm on the phone or when you receive an email or text. Local small firms realize that each business they represent is their bread and butter.
How do negative reviews affect businesses?
Most businesses aren't perfect, but there are times when a business is targeted by anonymous spammers who may never even patronized the establishment, or someone just has an axe to grind with the business or its owner. Anonymous reviews are just like hackers all they want to do is create havoc.
First of all we are not promoting removal of these reviews for the very simple reason it is illegal to remove them. We are suggesting is to do what we refer to as "Bury Them". By doing this we encourage to businesses to actively engage their customers to submit reviews. This can be done by several different approaches, just asking for it outright, having signage that tells the customer that the business wants to know how good or bad their experience was. Using a simple sign or business card with a QR code that can be scanned and directed to a page where the customer can submit the review.
To control your reviews the best option is to have software that allows businesses do designate where the reviews will be published. For example Google and Yelp. Some small firms have this capability and are readily waiting to assist your business.
When searching for the right firm, most search engines will advertise reputation management but they are not small local businesses. Their just about the number of clients, not the quality of their service. This isn't to say that their service is good quality, it's just not personalized.
Contact your local Reputation Management Firm today!