Global Toy Experts and Creativity Inc. Present the Second Annual World Congress of Play

SAN FRANCISCO - April 17, 2014 - PRLog -- The World Congress of Play returns this September to San Francisco, California. After a sold out inaugural event in 2013, The second annual conference will once again gather members of every field of the “play industry.”  Produced by Richard Gottlieb, CEO, Global Toy Experts and Charles Albert, CEO, Creativity Inc., this three-day conference will provide an environment for breaking down silos; inspiring new ideas, encouraging new relationships and uniting all members of the play industry as they create a play economy for the 21st century. Global manufacturers and retailers of traditional toys and games, video games, music, entertainment and digital play, as well as theme parks, hobby and crafts, industry associations, analysts and trade media are all encouraged to attend.

The World Congress of Play takes place at the Parc 55 Wyndham San Francisco – Union Square on September 8-10, 2014.

“The world of play is changing quickly and dramatically,” said Richard Gottlieb, CEO, Global Toy Experts. “As a result, we need to change the way we do business and work together to shape the future of play as we all compete in the same marketplace for revenue and time. Like last year, we are inviting attendees and speakers from the worlds of digital play, apps, traditional toys, video gaming, children's media, music, playground, themepark, candy toys, hobby & crafts and more to join us for an opportunity to create new relationships, new businesses and innovative products.”

The congress will feature a high profile list of exciting speakers from all over the world.  The World Congress of Play will also tackle play’s place in society. “We will explore the role of play not just in child's play and recreation, but throughout our lives, including how play fosters development, mental health, socialization and creativity,” added Charles Albert, CEO, Creativity Inc.

To register to attend the first World Congress of Play, visit http://www.worldcongressofplay.com/#!registration/c16s7. Registration is $1250, with a $125 discount if registered by July 1st. Use Coupon Code "EarlyBird2014WCOP" to receive the $125 discount (Limited to the first 50 registered guests by July 1st, 2014) Cost includes all speaking sessions, networking events and meals.

For more information and ongoing updates to the list of speakers and agenda topics, visit http://www.worldcongressofplay.com

About Global Toy Experts
Global Toy Experts is a world-renowned consultancy and resource for toy industry insight and information led by well-known industry leader, Richard Gottlieb. Experts provide cutting-edge analysis and strategies to domestic toy manufacturers as well as those international providers who are looking to raise their profile in the United States. The consultancy also provides unique observations and commentary at speaking engagements and conferences globally, furnishing the toy industry with exceptional blueprints for success. Additionally, Global Toy Experts publishes Global Toy News, a Web-based magazine that covers toy industry news and provides resource links. For more information, please visit http://www.GlobalToyExperts.com.

About Creativity, Inc.
Creativity, Inc. was established in 1998 in San Carlos, California. The company’s mission is to provide toy, game, learning, and entertainment developers with the very best design, development and engineering services available. Strengths include game design and play pattern development; music composition, sound design, voice casting and recording; digital illustration and animation; software engineering for embedded processors and mobile App platforms including Apple and Android; electro-mechanical engineering; puppeteering and localization. Customers include 9 of the 10 leading toy companies in the world and leading entertainment companies including Disney, Sony, Nickelodeon, Sesame Workshop, Bandai, HIT, Discovery Channel, and more. For more information, please visit http://www.CreativityUSA.com.