As companies sharpen their focus on the customer experience, conducting successful user research studies becomes a critical component of any company’s innovation strategy. Steve Portigal is the author of Interviewing Users and founder of Portigal Consulting, a consumer research firm that helps clients to discover and act on new insights about themselves and their customers. Over the course of his career, Steve has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. Steve’s work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate intranets, videoconferencing systems, and iPod accessories.
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About Mariposa Leadership
Mariposa Leadership, an executive leadership coaching firm, has served the Bay Area’s most successful companies in Silicon Valley and SF Bay Area since 1996. High-tech and other demanding industries leverage Mariposa’s individual and executive team coaching programs to accelerate leadership performance.
Wise Talk is Mariposa’s monthly Leadership Forum hosted by CEO/Founder, Sue Bethanis. Wise Talk’s unique dialogue via teleconference features interviews with experts on cutting-edge leadership topics including strategy, customer experience, design thinking and other content.