Lux Research partnered with Boston Interactive to develop a way to engage prospects online and convert them into loyal customers. This involved the redesign of both the public website for customer acquisition and the new member site to provide clients with clear access to current and historical research.
Boston Interactive created the new Lux Research website to showcase the company’s premier research and convey their position as thought leaders. The site features a clean layout that highlights sample research in order to communicate the value of Lux products, specifically research membership. This membership provides clients with access to the Lux member site with market reports, technology provider company profiles and analyst insights. Boston Interactive redesigned this member site to offer an intuitive user experience through a simplified layout with dynamic search capabilities. Both the public website and member site were built using a responsive web design to ensure a positive experience across all devices. The new sites have some major advances in search, visualization, and readability.
“The Lux Research redesign project has been an exciting opportunity to not only strengthen the company’s marketing efforts, but to help improve upon the use of their actual products,” said Boston Interactive Founder and CEO, Chuck Murphy. “We are extremely pleased with the outcome of both the public site and the member site and look forward to tracking the results using Google Analytics.”
About Lux Research - Lux Research provides strategic advice and ongoing intelligence for emerging technologies. Leaders in business, finance and government rely on us to help them make informed strategic decisions. Through our unique research approach focused on primary research and our extensive global network, we deliver insight, connections and competitive advantage to our clients. Visit www.luxresearchinc.com for more information.
About Boston Interactive– Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.