Publishers Clearing House Hires Mark Cullinane as Vice President and General Manager

Online industry veteran to lead advertising, partnerships and M&A opportunities
By: Publishers Clearing House
 
PORT WASHINGTON, N.Y. - April 8, 2014 - PRLog -- Publishers Clearing House (PCH) today announced that Mark Cullinane has joined the Company as Vice President and General Manager. In his new role Mark will lead the efforts of PCH's digital marketing teams – driving growth organically via accelerated internal development, and via innovative partnerships and M&A opportunities. He started on April 7, and will be reporting directly to Andy Goldberg, CEO of Publishers Clearing House.

“This is a key position for Publishers Clearing House and Mark's role demonstrates our ongoing commitment to growth in mobile and social free-to- play-gaming,” said Andy. “Mark brings more than 10 years of industry know-how and strong leadership skills to PCH. He has the expertise to drive the Company's cross-platform digital gaming and entertainment experiences to the next level and we are excited to have him join the PCH team.”

Mark comes to PCH from GSN where he held several leadership roles, most recently, Senior Vice President, business and corporate development. Prior to that role, he launched GSN’s mobile games business, created the GSN games network and led its cash games team. Before GSN, he was the Chief Revenue Officer at Turbine, a premier creator and operator of massive, persistent online worlds and social gaming communities and has worked in leadership positions at Dicomm Ventures, CMGI/MyWay and Bain & Co.

“I have had the opportunity to work with and lead some tremendously talented teams in the gaming and consumer entertainment industries,” said Mark. “The team at PCH is impressive and I am excited to work with them to elevate the brand in cross-platform gaming and play-and-win markets,” said Mark.

About Publishers Clearing House
Founded in 1953, Publishers Clearing House has a longstanding history as a leading direct marketing Company and has awarded its loyal players with more than $248 million in prizes. With nearly 20 digital destinations and a cross-platform audience of more than 15MM unique visitors, the Company’s highly engaged players visit daily for chances to win cash and other prizes. In 2011 Publishers Clearing House acquired the Liquid Wireless platform, which works to monetize the Company’s mobile traffic and drive high quality app downloads for the app developer community. Publishers Clearing House acquires its highly engaged players through more than $65MM in cross channel media spend each year including $30MM on TV. For more information log on to http://www.pch.com.

Media Contact
Michael Volpatt
michael@larkinvolpatt.com
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Source:Publishers Clearing House
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Tags:Publishers Clearing House, New Hire
Industry:Marketing
Location:Port Washington - New York - United States
Subject:Executives
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