We’ve been friends for many years and have talked about working on a business together. Having direct insight with part of his family in the jewellery trade for over 20years, Ryan decided to open a separate business focusing on bespoke engagement and Wedding Jewellery Set Singapore. Prior to this, Charlene was in corporate sales and marketing industry.
Having a huge passion for gemstones and design, she went on to Firenze to study jewellery design. Together with Ryan, Charlene infuses her creative ideas and visual aesthetics into creating the jewelleries. The House of Les Precieux was established in 2010.
2. From the time you started your own line to now, how would you say the Industry and client demands changed?
We started with a simple line of engagement rings, focusing on round diamonds and traditional round Diamond Ring settings. These days, clients want something unconventional, one of a kind, they want to be different from others. There is an increased demand for something special, unconventional diamonds shapes such as Cushion, Asscher, Oval, and Natural Fancy Color diamonds, Exotic Unheated Gemstones rather than the traditional round Diamond.
3. This feature is on local jewellery designers, and we’re interviewing others like Atelier Solitaire, Simone Jewels, Flower Diamond, Sara Taseer and Hsena - How would you say you’re different from them in terms of (a) business outlook and strategies and (b) aesthetics, design codes and use of precious stones?
Many of our pieces are highly exclusive and one of a kind. We believed in close communication with our clients, we listened to their stories and ensure that their dream jewellery is created, it’s all about personal touch and having the right products. Only the best ingredients are used to produce our jewellery.
4. You specialise in engagement and wedding bands - are men and women very different when it comes to buying jewellery? Any anecdotes you could share?
Men tend to be on the safe side, while women are more particular. For example, a man would buy a traditional solitaire ring for proposal but the woman would prefer other diamond ring styles than the one their partner has bought. Women have so many personalities, they want the jewellery they wear to reflect themselves and to be able to incorporate into their daily wear.
5. Has Les Precieux ever been involved in the proposal plan? Any anecdotes? A client knew his girlfriend likes green, so he got a beautiful green diamond from us but was clueless in choosing a ring setting for his girlfriend. Thus he proposed to her with the green diamond in our signature little box. It was a success. They came back shortly for the ring setting. There is still an element of surprise, because the proposal goes on beautifully and the lady gets to choose her preferred ring setting. It was the best of both worlds.
6. What are the trends you are seeing today, and how have they influenced your design codes?
We don’t really follow trends. Instead, we prefer to be inspired by the mainst one and materials we are working with to suit the needs of our clients. With that, having an in depth knowledge on the needs of our clients is extremely important. Appreciation of different colour combinations and paying attention to details are what sets our designs apart.
7. You also do a lot of customised pieces – can you tell us a little more about that? What percentage of your business is currently custom-made?
About 90% of our jewellery is custom made. Custom made pieces allows clients to be involved in the whole jewellery creation process by choosing their desired stone and ring settings, which makes the jewellery truly special and one of a kind.
8. Whatis the most beautiful piece you have ever made,and had a hard time parting with?
An internally flawless light pink marquise diamond flanked with two half moon diamonds surrounded with pink diamonds in platinum setting. It was so delicately breathtaking.
9. What type of woman do you have in mind when designing your collections?
Women who are passionate about life, and that our jewellery enhances their Personal radiance when they wear it.
10. Is your jewellery a direct reflection of your personal style?
11. What do you think of jewellery as an investment?
Jewellery is definitely a great investment in personal beauty, style and a timeless symbol of love. If you talk about monetary value, you are getting to own physical pieces of jewellery which allows value to be kept closer at all times rather than anything else on paper! And the great thing is, you are able to wear them at the same time, over time and they can be symbolic heirloom pieces that can be passed down on from generations to generations, and that is priceless!
12. What jewellery setting technique do you tend to use the most? Is it challenging to find new techniques?
We use micropave jewellery setting the most, all handcrafted by our master craftsmen, as seen in our signature series. Micropave refers to a precision stone setting technique done only under high magnification of up to 40X. It is always challenging and important to find new jewellery setting techniques to improve the quality of our work, be it from an aesthetic point of view, or from a functionality point of view.
13. Where do you source your stones? Any particular criteria they need to meet?
For diamonds & color diamonds, all around the world, with GIA certification and adhering with conflict free measures of course. Our diamonds are stringently selected that produces the maximum brilliance, fire and scintillation. For gemstones, directly from the mines/countries that produces the finest gems, eg, Sapphires from Kashmir/Sri Lanka, Vivd Green Emeralds from Muzo/Chivor mine, Columbia, Pigeon Blood Red Rubies from Burma/Mozambique, Solid Black Opals from Lightning Ridge, Australia, Alexandrites from Russia/Brazil. We strictly work with natural unheated gemstones that come with GRS/Gubelin or reputable local certification.