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NORR11 Holding ApS Logo

Norr11 Announces The Exclusive Distribution Of Verner Panton Relaxer One Chair

NORR11 is a style-brand and manufacturer in the European design furniture market, offering furniture goods and home accessories that are characterized by modern Scandinavian design.

NORR11_COM logo
NORR11_COM logo
PRLog - Apr. 8, 2014 - Aarhus, Denmark - April 08 / 2014 -


In collaboration with the Verner Panton estate, Danish design brand NORR11 exclusively re-releases one of Panton’s seating objects for Europe, “The Relaxer Rocking Chair”.

The Relaxer One Chair (VP011) is initially designed in 1974 by Verner Panton. In its design Panton has accentuated the art of seating, with a chair which is ergonomically fitted to any body size and posture. The Panton Relaxer chair rapidly became a highly collectible object for vintage design

aficionados and collectors. From poolside relaxation and bar lounging, to a most suitable addition to any living room, the Relaxer is already re-claiming its past state as one of the most interesting icons of Verner Panton’s design universe.

Being most functional and affordable, the chair represents the basic credo of the Classics of design furniture. “The Relaxer is a perfect addition to our existing portfolio”, says Rune Krøjgaard, Head of Design. “Young designs and reinterpretations of the Classics of the last century have always been our main focus. Now we are able to provide a complete picture, combining the old with the new design for generations”. The Relaxer chair is easily moved, washable covers are attached with Velcro straps.

Each chair is uniquely numbered with a placard for its authentic, original licensed design.

By implementing the Verner Panton Relaxer Chair into the portfolio NORR11 takes another big step towards the established design furniture market, according to Lasse Nørbaek, NORR11 General Manager. “We are both proud and confident; it is another milestone for our company and again a proof of our concept – to make the most sophisticated design furniture accessible to everyone.”

The chair is officially released at the “Salone del Mobile Milano” and available for purchase at


About NORR11

NORR11 is a style-brand and manufacturer in the European design furniture market, offering furniture goods and home accessories that are characterized by modern Scandinavian design. Founded in 2011 as a German-Danish co-operation NORR11 is represented with own showrooms and retail partners throughout entire Europe. An attractive product range and the motto to provide 'sophisticated design at an affordable price' makes NORR11 offering a most efficient and attractive business model to the market. All products are available exclusively online, providing over 800 product variations and multiple wholesale co-operation solutions.

You can visit NORR11 at ‘Salone del Mobile Milano’ at Hall 10 / Stand B03.

Further press and wholesale information at partner.norr11.com

Product information incl. high resolution pictures at partner.norr11.com/vp011

Press Contact

Jehona Morina

+49 176 3031 3597


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Source:NORR11 Holding ApS
Industry:Furniture, Lifestyle
Tags:NORR11, furniture, design
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