Ten Trends which will influence the Bathroom Industry in 2014

April 7, 2014 - PRLog -- The trends were identified following research by J M Blake Associates into the population structure, social patterns, how the UK housing stock is evolving, plus the way consumer spending habits have altered, particularly in light of the economic recession.  This research highlighted changes in the way families and households are using their homes in terms of the way they are now living and behaving.

“Understanding key trends in these four areas will enable bathroom companies to develop their brands in a way that is relevant to today's consumer and how they live their lives”, says Jane Blakeborough, Managing Director of J M Blake Associates.

The trends, ranging from the aging UK population through to the importance of product provenance, are discussed in detail and the impact these issues will have on bathroom products in the future are examined.

The report goes on to highlight ways in which bathroom brands can structure their product ranges to accommodate these trends, and how companies can formulate their marketing communication strategies to ensure that they effectively engage with their chosen market.

The report is available to download for FREE from http://www.jmblake.co.uk/#!10-trends-report/ccu3