The Nordic Region provides Stream with a strategic foothold and launch pad into the European market. There are high standards and strict regulations regarding labeling, recycling, ingredients and operating procedures to trade in Europe. The fact that Stream has passed these tests and successfully entered the Swedish market is a true testament to the need, quality and appeal of the brand.
Stream’s innovative cap technology and range of functional beverages has retailers, distributors and consumers around the world very excited. The company is currently building alliances and partnerships in strategic regions in order to produce and distribute Stream on an international level. The Stream cap also allows for the elimination of a high carbon footprint, shipping and import costs on final products.
“It’s an honor that Stream has been accepted into the Swedish market. Our partners have a wealth of business experience in the European market. Sweden, Norway and Denmark will be the first countries where Stream will be available in Europe. The partnership also establishes Stream as an international organization and is in line with the company’s vision of becoming a global brand”, said Dean Lynch, CEO & Chairman.
Babak Faramarzian, CEO for Cure Group, is responsible for the launch of Stream in the Nordic Regions, brings immense experience and resources as an established business man in Sweden “Our team is happy to bring Stream to Sweden and is looking forward to introducing it to the European market. “The market needs a next generation vitamin drink as there are currently very limited options available that have fresh vitamins, are sugar free, Preservative free, very low in Calories and have a great taste! said Faramarzian.
The global functional drinks market has been forecast to increase at a compound annual growth rate (CAGR) of 8.7% for the five-year period 2011 – 2016, increasing from total revenues of $59, 1 Billion in 2011, to a value of $89, 66 Billion by the end of 2016. Source: thegrocer.co.uk (http://www.thegrocer.co.uk/
Stream’s goal is to develop a global footprint, supplying the growing health conscious consumer market with healthy, fun and great tasting drinks. “We are extremely pleased with all the international interest and are currently negotiating many Manufacturing and Distribution contracts worldwide” said Mr. Lynch.
For more information regarding Stream Sweden please visit: www.streamdrinks.se