Isaacson, Miller partnered with Boston Interactive to develop a digital marketing strategy that would increase their client base and help streamline the task of processing applications. It was important that the solution reflect the Isaacson, Miller brand and clearly communicate their vast experience.
Boston Interactive created the new website to showcase Isaacson, Miller’s position as a premier recruiting firm by delivering a streamlined user experience. The design features a parallax scrolling effect that guides users through the firm’s approach in a visually engaging way. Rich content, including success stories and industry-specific landing pages, clearly communicate the firm’s value as well as widespread experience. Users can search through Isaacson, Miller’s database of open searches, and the online registration system captures and stores applicant information. To ensure this system stays up to date as searches change, Boston Interactive built the website using a modern content management system with specific integration into the firm’s internal database.
“The goal of this project was to create a resource that would not only showcase the Isaacson, Miller brand, but support the firm’s business goals and streamline major processes,” said Chuck Murphy, Founder and CEO of Boston Interactive. “By utilizing the power of the CMS and integrating with the firm’s internal database, we are proud to have accomplished this.”
About Boston Interactive– Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.
About Isaacson, Miller - Since 1982, Isaacson, Miller has recruited transformative leaders for education, healthcare, philanthropy, advocacy, and other endeavors that advance the public good. With approximately 140 employees, two-thirds of whom are search professionals, located in the Boston headquarters and in offices in Washington, D.C. and San Francisco, IM completes over 200 searches each year. Clients include leading colleges and universities, foundations, human service agencies, research institutes, academic medical centers, conservation and environmental organizations, economic and community development organizations, arts and cultural groups, and social justice and other national advocacy organizations. Almost all Isaacson, Miller clients are not-for-profit organizations meeting demands of both mission and market.