Conducted by the College of Hospitality, Retail, and Sport Management at the University of South Carolina, the independent study measured information from over 18,000 advertisements placed by owners looking to sell their timeshares through BuyaTimeshare.com.
Among the findings:
The median advertised sale price was $11,000
The mode (most frequent) sale price was $10,000
The average maintenance fee associated with an interval was $673
2-bedroom units were the most popular units placed for sale, followed by 2-bedroom lockouts and 3-bedroom units
The median amount of points placed for sale in an ad was 14,000
“This is a significant sample size of actual timeshare owners participating in the secondary market,” said Wesley Kogelman, President and CEO, BuyaTimeshare.com. “This isn’t a theoretical discussion about possible trends, but actually where the rubber meets the road.”
“What strikes me is how closely aligned the advertised prices are compared to earlier resale research conducted by ARDA. For example, the ARDA resale study last year said that buyer intenders, either new buyers or current owners looking for more product, had an expectation of price between $10,000 and $12,000.
“The overall average maintenance fee charged per interval is $822 according to the 2013 ARDA State of the Industry report, so it is interesting that the maintenance fees included in our resale ads are so much lower,” added Kogelman. “Perhaps this shows that maintenance fees are not the primary resale motivator that many suggest.”
Resorts from 47 states were identified in the analysis, showing the national scope of the BuyaTimeshare.com site and how comprehensive the site is compared to many resale sites and companies which only serve specific resort brands or geographical areas of the United States.
The most popular states represented were:
Florida - with 30% of the ads representing Florida-based resorts
California – 13%
Nevada – 9%
Hawaii – 7%
South Carolina – 6%
“The top five states in our data mirror the states with the largest percentage of timeshare units as identified by ARDA in the State of the Industry report, so we are pleased to see that our information is in line with those findings,” added Kogelman.
To find out more about BuyaTimeshare.com, please visit http://buyatimeshare.com.
BuyaTimeshare.com is an internet advertising and marketing company for timeshare owners who seek to sell or rent timeshare by-owner. The company has been in business since 2000 and was ranked by Inc. Magazine as one of the fastest-growing, privately held companies in the country—making the prestigious Inc. 5000 list in 2010 and 2011. BuyATimeshare.com was also listed as one of BusinessNH Magazine’s Top 10 Companies to Watch in 2009. The company is a member in good standing with the American Resort Development Association (ARDA), Canadian Resort Development Association (CRDA), Cooperative Association of Resort Exchangers (CARE) and is a preferred resale provider for the National Timeshare Owners Association (NTOA). For more information, please visit http://buyatimeshare.com or call 1-800-882-0296.
Chief Communications Officer
Ph: 800-882-0296 ext. 7703