Yoku Moku Launches Spring /Summer 2014 Collection

DUBAI MEDIA CITY, UAE - April 6, 2014 - PRLog -- The company, which strongly believes that there is nothing better than fine ingredients when it comes to special flavor, has been drawing a tremendous response from consumers. So much so that Yoku Moku outlets in the UAE have grown to 11 within 16 months.

In his comments during the launch of the collection in the UAE, Ehab Al Bakri, COO of Alsa Lifestyle said: "We provide several types which suits the change in seasons and climates, in the summer set for example; we place the chocolate inside the wafer to ensure the product’s quality is not affected by the rising temperatures in summer, on the other hand the chocolate is covered in winter as the climate is cooler. The whole point is offering what suits each season and we are confident that our consumers will relish this delectable summer assortments".

He added:” Our cookies are characterized by its delicacy and crunchiness and we are sure that our consumers will like this new collection”.

Mansour Al Sayegh, Executive Director of Alsa Lifestyle and Al Sayegh Group – Abu Dhabi said: "We are very happy to be part of the Yoku Moku success story in the UAE and across the region.

"The response from consumers has been highly encouraging and Alsa Lifestyle is now focused building on our popularity by opening more new stores in the forthcoming months," he concluded.

About Yoku Moku

Yoku Moku is one of the most famous Japanese confectionary brands, established in 1969. The name originated from a town in Sweden called JokkMokk, located in the Arctic Circle. The freezing weather there makes people want to keep their houses warm. Behind Yoku Moku name stands a genuine wish to bring warmth to every house with each box of its distinguished delights. A wide range of delicious butter cookies, combined with thin layers of original rich aroma milk chocolate, will pleasure most demanding gourmands. Having more than 150 stores in Japan and worldwide locations; USA, Taiwan, Korea & Thailand, Yoku Moku products have exclusive space inside Neiman Marcus and Saks Fifth Avenue department stores. Yoku Moku is the only Japanese confectionery brand that is carried in Bergdorf Goodman, a world-famous upscale department store in New York.

About Alsa Lifestyle

At Alsa Life Style, we set a new parameter for partnership underlined by our commitments and to continue to invest in our people, and the customers who remain loyal to us.

Alsa Lifestyle based out of Abu Dhabi and Dubai, the retail arm of Al Sayegh Group which holds a selection of brands from upscale to high street. The main areas of concentration for Alsa Life Style are Fashion, Watches, Cosmetics and Confectionery. Not only does Alsa Life Style operates in the UAE but also has offices in Jordan, with a fully dedicated team that reports to the UAE on monthly basis and an excellent foot print in the UAE and Jordanian malls.

Alsa Lifestyle operates under the umbrella of the 32-year-old conglomerate Al Sayegh Group chaired by Mr. Abdul Jabbar Al Sayegh and his sons Mr. Mansour & Mr. Mohammed. The Al Sayegh Group is in the fields of Electronics, Engineering & Construction (Oil and Gas), Life Style and Apparels, Food & Beverage (Restaurants), Catering & Facility Management, Language Centers, Solar Systems, Technical Supplies, Recruitment Services, Auto Engineering, Integrations Systems, Exchange Houses, Construction and Education.

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