PRLog - April 4, 2014 - Perspective Group’s INTUITION Brand Marketing service, through its custom enterprise-level social media monitoring platform, will track and analyze large amounts of online conversations by US based timeshare owners on behalf of the National Timeshare Owners Association (NTOA).
300 Gregory Christ, NTOA
The NTOA, who already uses INTUITION to increase its own brand awareness, will now harness more in depth features of the service to provide a study that will detail the most commonly discussed topics by timeshare owners. The study will track the balance between positive and negative conversations, listing the main causes of complaints, the most praised attributes and most talked about topics. Then through detailed analysis, outline the geographical origins (by state, city etc.) of the majority of those mentions. The report will also determine the most common websites used to discuss timeshare ownership, and the rise and fall in volume on each of these websites over a specified period to show shifts in trends and activity. A publishing date for the report will be announced in due course.
The National Timeshare Owners Association is the premier association representing timeshare owners across the United States. It proactively seeks opportunities to promote the timeshare industry’s continued growth and positive public image, while giving a united voice to the nearly 8 million timeshare owners in the United States.
“Being able to access this level of information about current consumer trends and emotions is both incredible and invaluable to the NTOA and its members. We plan to provide a factual document from real time data that will help us understand, as an industry, how we can improve upon our products and services, while also better understanding the up-to-the-minute concerns, desires and levels of product knowledge of timeshare owners,” says Gregory Crist, Chairman & CEO, National Timeshare Owners Association.
“There has never been a report of this kind created before, which documents the power and influence of social media through the use of technology that we now have available to us,” says Paul Mattimoe, President & CEO, Perspective Group. “Our INTUITION service has many implementations, and we are pleased to be able to utilize its monitoring service to provide NTOA with highly detailed information that can help them educate industry professionals and timeshare owners”.
This report will cover consumers within the United States on behalf of NTOA, with other reports already confirmed for several other locations. Depending upon the volume of data, a global report may also be produced by INTUITION.
INTUITION is a brand marketing service that uniquely combines enterprise-level social media monitoring, brand reputation management and competitive analysis with original content creation, PR services and content syndication. Perspective Group is the leading independent PR & Multimedia company globally for the timeshare and vacation ownership industry, producing and syndicating more press releases than any other company, to larger audiences on a global scale. The company also publishes Perspective Magazine, the industry’s largest trade publication that has true global distribution, and produces the highly acclaimed annual GNEX Conference; a global gathering of senior-level executives. Perspective Group also produces the annual Canadian Resort Conference on behalf of Canadian Resort Development Association, and is a media sponsor of more than 25 other global industry events each year.
INTUITION currently tracks and analyzes more than 300,000 brand mentions per month for its clients, which include resort developers, exchange companies, marketing companies, design companies, software companies, management companies, associations, travel clubs, rental companies and more.
For nearly 20 years, the National Timeshare Owners Association has worked to foster a better understanding of the benefits, value and usage of timeshare ownership through information and educational programs. We are dedicated to working with consumers and the timeshare community to encourage timeshare usage, educate the public on the benefits and responsibilities of timeshare ownership and insure a better timeshare experience for everyone. For more information visit http://www.nationaltimeshareownersassoc.com/
Operated by Perspective Group, the leading independent PR & Media company globally for the timeshare industry, INTUTION provides a compelling combination of traditional PR, print advertising, online marketing and social engagement tools that assist companies with overall brand visibility, online credibility, customer communication and in-depth strategic marketing analysis. For more information visit http://www.intuitionbyperspective.com