Mindshare Backs Long Run to be Social Media Winner of Grand National

April 4, 2014 - PRLog -- London: Mindshare Worldwide, the global media agency network, has identified Long Run as the social media winner of the Grand National ahead of Saturday’s race.

Amateur jockey Sam Waley-Cohen’s Long Run is currently 12/1 to win the race and has also seen a surge of interest on social media, taking a mammoth 84% share of voice from the top ten horses mentioned online. If Long Run wins, it will be the first horse since 1975 to win both the Gold Cup and the Grand National.

The research is based upon mentions of horses running in the Grand National across social and traditional media channels between 2^nd January and 2^nd April 2014 and covers the top ten horses by share of voice.

Norm Johnston, Mindshare Worldwide chief digital officer, said: “We believe that everything begins and ends with media, and for big events such as the Grand National it’s no different. The results on the track will come down to performance on the day, but the social buzz seems to back the current betting. There are other interesting trends coming through too, such as Rocky Creek seeming to be punching above its weight in mentions, being low down on the odds list but with lot of people talking about it.”

The full list can be seen below:

Horse:

1)    Long Run

Mentions: 55,671

Percentage Share Of Voice of Top 10: 84%

2)    Teaforthree

Mentions: 3,020

Percentage Share Of Voice of Top 10: 5%

3)    Tidal Bay

Mentions: 2,818

Percentage Share Of Voice of Top 10: 4%

4)    Monbeg Dude

Mentions: 1,862

Percentage Share Of Voice of Top 10: 3%

5)    Rocky Creek

Mentions: 1,284

Percentage Share Of Voice of Top 10: 2%

6)    Double Seven

Mentions: 760

Percentage Share Of Voice of Top 10: 1%

7)    Burton Port

Mentions: 511

Percentage Share Of Voice of Top 10: 1%

8)    Prince De Beauchene

Mentions: 376

Percentage Share Of Voice of Top 10: 1%

9)    Pineau De Re

Mentions: 320

Percentage Share Of Voice of Top 10: 0%

10)   Triolo Dalene

Mentions: 49

Percentage Share Of Voice of Top 10: 0%

ENDS

For further information contact:

David Alexander, Calacus PR: david.alexander@calacus.com or +44-7802-412424

Nathalie Agnew, Calacus PR: nathalie.agnew@calacus.com or +44-7985-595510

Kourtney Shaw, Calacus PR kourtney.shaw@calaucs.com or +44-7731-769269

Gemma Mejer, Calacus PR gemma.mejer@calacus.com or +44-7730-766195

ABOUT MINDSHARE

Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.  Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. Visit us at www.mindshareworld.com and follow us on Twitter @mindshare (http://www.twitter.com/mindshare) and facebook.com/mindshare (http://www.facebook.com/mindshare) and LinkedIn.com/company/mindshare (http://www.linkedin.com/company/mindshare).

ABOUT GROUPM

GroupM is the leading global media investment management operation. We serve as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.  Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

ENDS