Within this role, Huovinen will create technical and functional specifications, design site architecture and website wireframes, and manage the output from the web development and creative design teams, overseeing quality control, and finding innovative ways and solutions to deliver all digital projects to the satisfaction of all clients.
“Lab’s focus on customer experience means that this digital agency is a really exciting place to work as a producer,” said Huovinen. “Coming up with innovative solutions to help clients get closer to their customers and provide personalised experiences online is what Lab does. It’s no understatement to say that, in the coming years, brands that do not realise they need to get personal with customers will lose out to competitors that do. I am delighted to be joining Lab and help them continue the amazing growth curve they are on right now.”
Huovinen comes to Lab with over seven years’ experience in digital marketing, including many years spent at some of the largest digital agencies in the world, working with some of the largest global brands, such as McDonald’s, Guthy-Renker, BPAY, Nestlé, GlaxoSmithKline, Mercedes-Benz, Microsoft, Nokia, Peugeot, Nivea, and Finnair. Huovinen joins from The Marketing Store, where she worked as a Senior Digital Project Manager, overseeing all work across a global fast food client and other well-known FMCG brands. Huovinen has also held positions at Adrenalin Media, Suede Digital, Wunderman, and Isobar, in both Finland and Australia. She holds a BA in Business Administration and International Business from EVTEK University of Applied Sciences, and an MSc (Econ) in Trade and Services from the Turku School of Economics.
Chris Williams, client account director, Lab, said, “Sanna is a highly experienced digital project manager and client services professional. Her international working experience and her understanding of different working cultures, coupled with her excellent analytical skills and commercial acumen, mean that she completely understands how to keep clients happy. I am delighted to welcome her to the team. She will have a significant impact on our continued growth to becoming one of the top digital agencies in the UK.”
Lab is a top 20 digital agency in the south of England*, working with brands who want to give their customers personalised experiences online, and with Sitecore, Magento, and Drupal. With over ten years’ experience in website development, digital marketing, and web technology, Lab are experts in persona-based website design and conversion rate optimisation – making sure the website experience, and any related social media and digital campaign, is targeted to the right customer groups for their clients, and making sure it delivers results. Lab’s services include digital design, e-commerce website development, mobile websites and apps, digital marketing strategy consultancy, and digital campaign management. Clients include Motorola, Hearst, Future Publishing, Tesco, the Home Office, Whirlpool, Lewmar, Vintage Roots, Oakhouse Foods, Subway, the BBC, UKTI, and SmartFocus. Catch up with Lab at lab.co.uk
* Wirehive 100 2013
Huw Waters | Marketing Manager | Lab
0207 183 6668 | firstname.lastname@example.org (mailto:media@