Major award for innovative lending startup Assetline

SYDNEY - April 3, 2014 - PRLog -- Demonstrating the need in the Australian market for innovative financing options, personal asset lending pioneer Assetline has been awarded Best Short-Term Lender by leading industry magazine The Adviser in its non-bank lending awards.

"In 12 short months, Sydney-based Assetline has become one of the industry's most innovative lenders and The Adviser's inaugural winner of the Best Short-Term Lender award," the magazine states.

Assetline beat strong competition from a panel of the most established and successful short term lenders in the country. Its solution offers high net worth individuals accessible, fast and flexible finance against high-end personal assets such as gold and silver, jewellery, diamonds, luxury watches, fine art and antiques, cars, luxury boats and fine wine collections.

Assetline also offers a white label service to brokers, allowing them to seamlessly offer asset-based loans to their clients under their own branding.

Steven Beinart, co-founder, Assetline says they identified a clear need in the market, and successfully met it.

“As a relatively new market entrant, Assetline fills an unmet meet in the short-term lending market.  Australians own a vast array of personal assets, but in many cases never consider that they could use them as collateral for loan.  We're accessible, flexible with no early repayment penalties - and fast. We think this combination has strong appeal to brokers and their clients," Steven Beinart says.

Assetline co-founder Nick Raphaely says it's an impressive result, given that Assetline is still in its first year of business.

"We've enjoyed a very successful roll-out and rapid growth throughout Australia since our debut last year, showing the strong market demand for alternative methods of short-term financing," Nick Raphaley says.

"We're delighted to have won this award, and looking forward to continuing to partner with brokers to help both them and their clients."

With banks reigning in the maximum LVR allowable for residential and commercial properties, many property investors are struggling to achieve the necessary levels of gearing.  Assetline’s solution – which is unique in that it’s not property-based – provides added flexibility for borrowers in these situations.

Personal asset lending allows investors to immediately unlock the value of alternative assets that conventional banks don’t recognise. Already enjoying huge growth internationally, it's predicted by analysts to become a multibillion dollar business worldwide.

Mortgage professional Phil Riches says asset-based lending fills a critical gap.

"It's refreshing and fast, we believe there is strong demand for what Assetline offers and expect many new and existing clients will greatly benefit from its service," Mr Riches says.

Notes to Editor

About Assetline

Assetline is a leading Australian personal asset lender. Founded in 2012, it enables entrepreneurs, business owners and high net worth individuals to borrow against their high-end personal assets in an environment that is confidential, flexible and secure.  Assetline lends from $5,000 - $1m against gold and silver, jewellery, diamonds, luxury watches, fine art and antiques, cars, luxury boats and fine wine collections.  Assetline addresses a market need currently not catered for by private banks and aims to be the lender of choice for anyone considering using their high-end valuables to secure a loan.

Link: www.assetline.com.au

About The Adviser

The Adviser is Australia's number one business resource for the mortgage and finance industry and is the flagship title of award-winning and BRW Fast 100 ranked publishing house Sterling Publishing. It was named the 2012 B2B Magazine of the Year, Integrated Media Brand of the Year and winner of Publishers Australia Excellence Award 2012. It delivers news, analysis, business intelligence, sales and marketing strategies, research and key target market reports to an audience of over 10,000 professional mortgage and finance brokers.

About Personal Asset Lending

Personal asset lending is an innovative form of finance that allows people to borrow against their high-end personal assets, such as art collections or prestige cars, in an environment that is confidential, flexible and secure.  It addresses a market need currently not catered for by private banks, and is tipped to become a multibillion dollar industry worldwide.