Recollective Baseline Offers Free Service To Give Everyone Qualitative Research Capabilities

April 3, 2014 - PRLog -- OTTAWA, CANADA­ - Ramius Corporation, developer of cloud­based social software for engagement and research, announces today the launch of Recollective Baseline (http://recollective.com/baseline). This free web based service allows anyone to conduct qualitative research studies within a private ongoing online community to help answer the questions that traditional (quantitative) surveys cannot.

Recollective Baseline provides businesses with a way to gain a better understanding of their customers, allows marketers to test ad concepts, and provides entrepreneurs with a way to seek feedback on ideas. On the platform, which is optimized for mobile phones and tablets, groups of people can be engaged anywhere and asked open­ ended questions to which they can respond in text, images, videos, files, and other rich media exercises in an easy and organized process.

Recollective Baseline is a simplified consumer­ targeted version of Ramius’ Recollective Professional, an online community ­based research platform used by marketing research agencies and brands to elicit insights and feedback. With the launch of this free service, Ramius Corporation is making its first public move to open an entirely new market for online qualitative research.

“Traditional survey tools such as SurveyMonkey have already validated mainstream interest in online insight tools, but don’t allow for the socialization of responses and ongoing engagement,” said Alfred Jay, CEO of Ramius Corporation. “This launch taps into the popularity of the collaborative economy and allows brands and individuals to gain real insights from any of their existing networks including social networks. Business can engage and learn from the people that matter most to grow more effectively.”

At the heart of qualitative research is the idea of engaging a group of people in a conversation as a means of learning their motivations and behaviors. In most small and medium sized businesses, this is usually done informally and, in the research community, through focus groups. Recollective structures this process and essentially brings the focus group online in an online community, providing users the tools needed to understand why and how their audiences think and act as they do.

“Recollective Baseline is a game ­changer for small and medium sized businesses and how they gain insights to make better decisions. It’s a platform for engaging and understanding their customers better than ever before,” said Alfred Jay.

“Recollective Baseline could well be the SurveyMonkey of qualitative research tools. Recollective was already an innovative platform. This new consumer offering is absolutely disruptive,” said Leonard Murphy, Chief Editor and Principal Consultant at marketing research industry publication Greenbook.

Recollective Baseline is the first software of its kind to be offered to the public for free. To create your own study on Recollective Baseline, visit http://recollective.com/baseline

ABOUT RAMIUS CORPORATION

Ramius Corporation (http://ramius.net), the developer of Recollective (http://recollective.com), is a software company focused on the development of cloud ­based social software for engagement and research. Ramius has developed online community systems and social networking platforms used by millions of consumers and hundreds of enterprises including SAP, NASA, Honeywell, Kaiser Permanente, Ciena, Sony, Nikon, Dreamworks, and the World Bank. Founded in 1998, Ramius is a privately­ held Canadian company based in the Ottawa region.

Ramius partners with the world’s most innovative and visionary market researchers to advance Recollective as the leading online community ­based qualitative research platform on which people can be engaged for the purpose of identifying new insights to inform decision making. Our valued partners include Ipsos, C+R, YPulse, Northstar, Hotspex, GfK, and FGI.