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Follow on Google News | 2014 Q1 Global Top 250 retailers’ web benchmark:The very best retail businesses regard their online operations as equally important to their high street presence, whether or not they are selling goods across the web or just wanting to tempt customers into their physical stores.
By: Sitemorse Ltd The Sitemorse Global Top 250 retail website index is a unique benchmark of the websites of the world’s top retailers, produced exclusively for the World Retail Congress. Published four times a year, the Index uses automated software to compare the efficiency of the sites of the sector’s major retailers against key criteria. Swedish grocer ICA – the largest retailer in the Nordic countries - retain top spot for the fourth quarter in succession with a score of 7.1 out of a possible 10 marks, while the no-frills Polish supermarket Biedronka, owned by Portuguese corporate Groupo Jerónimo Martins SGPS retains second place with a score of 6.3/10. In third place is Swedish multinational fashion store H & M Hennes & Mauritz AB (http://www.sitemorse.com/ Spar’s UK website and Iceland Foods are the only UK performers in the top dozen sites represented in the global retail index this time, but the USA scores well, with Stater Bros, Kwik Trip and Dollar Tree Stores, where every product costs just $1, all near the top. Japan-based retailers have made a serious impact for the first time as four major Japanese operators earned a spot in the top 25 places - retailers from Japan had previously failed to make it into this upper echelon of the table but in the first quarter of 2014 they have enjoyed great success and pushed out some major US-based operators from this elite grouping. The successful Japanese contingent comprises Uny Apita, which climbed 53 places into seventh spot, Joshin Denki up 84 to 14th, Edion Corporation, up seven into 20th spot, and Beisia Group, with a rise of 28 places to 22nd overall. There were plenty of major climbers this time, with UK high street fashion chain Next up 104 places to 64th overall, China’s Gome Home Appliance Group moving up 140 places to 36th spot, WinCo Foods of Boise, Idaho up 156 to 39, and Family Dollar Stores up 109 to 69. Family Dollar Stores has more than 7,000 outlets in the USA and has been around since 1959. Fastest-performing sites this time belonged to Groupo Jerónimo Martins, Home retail Group and Dunnes Stores, with average response times for homepages of 0.02 seconds. A response time above 0.75 seconds can have a negative effect on user experience. Family-owned Spanish supermarket chain Mercadona SA rated as having the most accessible site in the Index this time, with a total score of 8/10 for accessibility, which is now backed by law in many parts of Europe. No other site tested scored more than 6/10 in this area. To be held over a three day period in Paris during early October 2014, the World Retail Congress will provide a ‘one stop shop’ for retail thought leaders and senior executives to learn about all aspects of retail strategy including the physical store, store design, layout, product sourcing, customer service, eCommerce, responsive design, customer data, multi-channel, in-store digital, social media, leadership and much more, according to the WRC website. Sitemorse CEO Lawrence Shaw has been a member of the expert judging panel for the last four of the eight years the World Retail Congress has been held so far. About the Index The scores for the Global Top 250 retailers table are created by Sitemorse (www.sitemorse.com) using its automated software that reads and reviews the first 125 pages of each site and places them in a ranked table based on User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). The quarterly Index Website Review, powered by the Sitemorse software platform, is an important independent benchmark that clearly shows how websites are performing, meeting compliance levels and satisfying their users. It’s also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience. Sitemorse services such as Governisation and the Web Management Toolkit immediately find the issues that affect web users the most on any website, help demonstrate real improvement and ensure you have control and confidence in your web presence. They will help you minimise unnecessary risk, issues covering everything from compliance with web standards to helping you deal with malware, protect your brand across even a large web presence, and enhance search engine optimisation to help more potential customers find you. They can help spotlight content that may need updating, issues with staff training and support, and focus supplier management. We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to request further details and / or an example. More information More information about our surveys and what they test can be found on our website http://www.sitemorse.com/ End
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