RAZR Health Selected to Present at Managed Care Executive Group Innovation Lab

MINNEAPOLIS - April 3, 2014 - PRLog -- RAZR Health has been selected to present at the 2014 Managed Care Executive Group (MCEG) inaugural Innovation Lab event at the MCEG Annual Forum in Nashville, TN on April 11, 2014. The competition among potential presenters was significant, with over 40 submissions. MCEG selected only five companies representing some of the most innovative and transformative ideas in healthcare today. 

 

RAZR Health’s innovative technology and service solution focuses on creating sustainable behavior change among healthcare consumers. Using a groundbreaking software platform integrated with state-of-the-art health resources and tools, RAZR Health allows an individual to personalize their health and wellness goals and activities. Knocking down barriers to success through awareness, education, accountability and motivation, RAZR Health empowers individuals to improve their health using mobile and digital capabilities. The key: engaging the healthcare consumer, much as they are with Netflix, Zite, Facebook or other social media, and giving them tools to create their own highly personalized and relevant approach to their health.

At the event, MCEG attendees will evaluate the five presentations/technologies and provide feedback. Based on MCEG Annual Forum attendee voting during the Innovation Lab, in conjunction with RFI information, participating organizations will be honored with MCEG Innovation Lab awards, and the top three technologies will be awarded “MCEG Top Innovator” recognition.

 

MCEG prides itself on staging a forum that brings together 30 to 50 key leaders in health plans and other related industries to discuss the most urgent topics impacting healthcare today. This year’s theme, “Race for Relevance – a 360°  Healthcare Transformation” couldn’t be timelier with the ACA changes and the energy surrounding the entire industry. This year also marks MCEG’s 25th Anniversary.

 

RAZR Health welcomes the opportunity to present at this unique and influential conference. RAZR Marketing CEO, Darren Nauss, says, “We’re very excited to have the opportunity to tell our story at the MCEG forum. The healthcare solution we’re presenting has the potential to bring significant positive change to the entire healthcare market and help consumers feel truly invested in how they can impact their health and wellness.”

About RAZR Health
RAZR Health provides innovative solutions around sustainable behavior change to help individuals reach their health improvement goals. RAZR Health works with organizations seeking the resources, technology and tools to improve individual healthcare consumer service and quality and to reduce unnecessary costs.

RAZR Marketing creates strategic change for its clients through relevant and creative marketing programs. RAZR develops campaigns rooted in strategy, creative, digital, experiential and loyalty. Additional information can be obtained by visiting the website at razrmarketing.com (http://www.razrmarketing.com/).

About The Managed Care Executive Group Forum
The Managed Care Executive Group (MCEG) is a national organization that provides a forum for the open exchange of information, innovative ideas and experience among senior health plan leaders. MCEG was formed in 1998. The organization uniquely serves as a community of executives who act as resources to each other throughout the year in navigating the tactical and strategic issues facing organizations today. The purpose of MCEG is to create a collegial forum for the exchange of ideas, development of valuable peer relationships and the opportunity to explore innovations that will transform healthcare organizations and the industry.