Simon Lyons created and designed Geco Hub, a customisable wall-mounted grab and go storage space, which can be fixed to practically any surface, to become the one place you keep all important things, making it easy to find what you need, when you need it.
In order to secure the crucial investment, Simon, who graduated with a first class degree in product design engineering, has turned to crowdfunding, using a website called Kickstarter, which helps people fund their creative projects.
The £35,000 would help cover the cost of final development, packaging design, tooling, as well as minimum first order quantities. Twenty-four-
He said: “As exciting as Geco Hub is, without Kickstarter success it could take years to get it onto the shelves. Because Kickstarter works on an all-or-nothing funding model it means I must reach my target of £35,000 by Thursday 24th April in order to make Geco Hub a reality.
“Geco Hub was born from the need to separate our important things from everything else. Certain belongings, such as keys, wallet and phone, are always needed to be at hand, therefore they are never truly stored away. Instead they end up getting lost in limbo on coffee tables, countertops and desks amongst all the other clutter.
“The unique thing about Geco Hub is its flexible components, which dynamically adapt to hold objects of different shape and size. These flexible components are removable and interchangeable, so the look and appearance of Geco Hub can be customised on a whim.
“I wanted to design a product that could be constantly changing, that could be reconfigured in just a few minutes without tools. This, along with the product’s modularity, means Geco Hub can grow and change as your environment, tastes and needs also change.”
Simon has been developing Geco Hub full-time since graduating last summer and has recently relocated to a business commercialisation space at Loughborough University called the Studio. To date he has built and tested dozens of design iterations.
To find out more about Geco Hub, or to make a contribution to the £35,000 target, please visit www.version22.com. To keep up with Simon’s progress you can follow him on Twitter at @Version22Design (http://www.twitter.com/