"The rapid adoption and deep consumer market penetration of tablets has driven the demand for VOD to a tipping point," commented SF Video President Steven Feinberg. "Consumers want access to content anytime, anyplace and on any device. With the InteliVideo VOD platform, marketers can immediately disseminate content. This instant gratification aspect will increase sales and offer several other key advantages."
Those advantages include powerful analytics that give the marketer the ability to track how content is being viewed including popularity, frequency, device preference, and many other valuable data points. This information can be used to remarket to consumers in a micro-targeted manner where the offer aligns with individual preferences. The marketer can also develop new products using aggregated audience analytics that reveal what purchasers desire most.
In addition, content owners can sell products in their own online storefront, keeping their prospective buyers in their "walled garden." Marketers can avoid losing sales like they do in a broader marketplace where their prospects may be seduced by a competitor's offer. "The analytics available through our platform are gold," Feinberg enthuses. "They create a feedback loop that can be used to build an environment that enhances community, customer satisfaction, and loyalty."
"Our aim is to make it as easy as possible for content providers to take advantage of the burgeoning VOD marketplace,"
About SF Video: For nearly 25 years, SF Video, owner of SF Global Sourcing, has been the undisputed leader in content distribution for direct marketers. Beginning with VHS, and evolving to CD, DVD, and Blu-ray replication, today SF Video continues to represent the vanguard of content distribution by offering VOD. Headquartered in San Francisco, the company provides both physical and digital content distribution, packaging, and global sourcing solutions. To learn more go to: http://sfglobalsourcing.com.