Cheryl Hajjar, President and CEO of Indigo Magic is pleased to announce her inclusion in the new national release of The Mom Inventors Handbook; How to Turn Your Great Idea Into the Next Big Thing (Expanded Second Edition), byTamara Monosoff, best-selling author and Founder of Mom Inventors, Inc.
This definitive guide for product entrepreneurs is jam-packed with step-by-step advice on taking an idea to market - covering the latest, most innovative ways to create, fund, market, distribute and sell. Having created a product solution and effectively taken it to market, Cheryl Hajjar offers up personal resources and true insider tips on how others can do the same.
“The entrepreneurial experience is constantly evolving. With so many modern resources and tools available today, I’m thrilled to share my insights in Tamara’s new book and help others succeed,” said Cheryl.
“I’m thrilled to share my story about developing and launching The Indigo Pixies, which help children achieve milestones such as pacifier weaning and potty training by the use of storytelling, music and magic."
Thousands of entrepreneurs like Cheryl Hajjar have successfully followed Monosoff's advice to entrepreneurial success. Now, this expanded second edition includes updated information on product research and patent searches, crowdfunding, microloans, angel investors, in-depth coverage of video marketing, alternative sales channels like Groupon and LivingSocial, and much more.
"Nearly every aspect of the process of developing and launching a new product has changed in unimaginable ways since my first book launched nearly a decade ago," says author Tamara Monosoff. "From the boom of social media to new options in funding and creative ways to distribute products, it's truly a whole new world for entrepreneurs. I'm thrilled to update readers on the smart tools- and incredible new resources- to help them succeed today."
“There is no substitute for expert guidance and learning from the experiences shared by others who have lead the way,” said Hajjar
The Mom Inventors Handbook; How to Turn Your Great Idea Into the Next Big Thing is available April 2, 2014 in stores and online wherever books are sold. To celebrate the launch of the book, readers can forward their book receipts to JourneyOn@TamaraMonosoff.com and they will receive a complimentary digital copy of The Ultimate Product Launch Companion Workbook for Entrepreneurs during the month of April.
About Tamara Monosoff
Tamara Monosoff is Founder of Mom Invented®, a dynamic company with the mission to “Inspire, Inform & Boldly Promote Courageous Women in Business” and her step-by-step Power Mentoring Programs (offered at TamaraMonosoff.com are for anyone -- moms and non-moms alike) arm entrepreneurs with “real” tools and resources, helping them avoid costly mistakes, and teaching innovative ways to fund, produce and sell -- getting new products to market fast.
Monosoff is the author of the best-selling books, The Mom Inventors Handbook: How to Turn Your Great Idea into the Next Big Thing (McGraw-Hill in 2005 first edition) Secrets of Millionaire Moms: Learn How They Turned Great Ideas into Booming Businesses--and How You Can Too! (McGraw-Hill in 2007), Your Million Dollar Dream: Regain Control & Be Your Own Boss (McGraw-Hill in 2010), and she co-authored, The One Page Business Plan for Women in Business (January 2010) and How Hot is Your Product? Find Out if Your Product Idea Will Make or Cost You Money! (2013).
Tamara is an award winning inventor, social entrepreneur, educator and frequent speaker on Entrepreneurship and Women & Leadership. She is a former White House aide and holds a Masters (MA) and Doctorate Degree (Ed.D.) from the University of San Francisco, and a B.A. from the University of California at Santa Barbara. www.TamaraMonosoff.com
For more information and to schedule an interview, contact Cheryl Hajjar.