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War Room to produce first IN-CAR display advertisement with Honda

Video Advertising agency to join with Honda cars to create first ever in car ads.

 
 
Honda War Room
Honda War Room
PRLog - Apr. 2, 2014 - VANCOUVER, Canada -- War Room a Video Advertising Agency in Vancouver, BC won the rights to produce the first infotainment car screen advertisement

With car displays getting bigger and bigger it was just a matter of time before advertisers and marketers jumped at the opportunity. In a recent public bid War Room won the right to produce the first infotainment for in car screen ads.

Naturally, an obvious concern for this will be distracted drivers. Bella LaPointe, part of the National Driving Safety Regulation Committee, says that "we are concerned about whether advertisements on these screens will impose dangers on the road. This partnership test will be  done to decide whether we can proceed forth with allowing this on our roads. Our concerns are on the safety of the public first."

Already, some rules have been in place. For example, advertisements cannot run while the car is in motion. As such, videos will come on only at complete stops and red lights. Secondly, videos will have to pass a epilepsy test. According to Timothy Lee, "too many colours could induce temporary visual impairment which will be very dangerous on the streets." Lastly, sexual content will also be banned for similar reasons.

"We are excited to be partnered with War Room on the road to advertising."

-Takanobu Ito

Honda Motor Company, Ltd, CEO

"We would like to start by first off thanking Honda for the amazing opportunity and also thank everyone who has

supported us this far."

-Mike Tyler

War Room Inc. CEO

For more information please contact War Room at 604-927-7666


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Contact Email:
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Source:War Room inc
City/Town:Vancouver - British Columbia - Canada
Industry:Advertising, Marketing
Tags:war room, honda, video marketing, video advertising, cars
Shortcut:prlog.org/12304037
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