PRLog - April 1, 2014 - LOS ANGELES -- The Los Angeles office of global architecture and design firm, Perkins+Will, will host an 18th anniversary celebration in the firm’s newly redesigned downtown Los Angeles headquarters on Thursday, April 10 at 6 p.m. The 16,000 square foot penthouse space was recently transformed from a conventional office suite into an open and collaborative design lab, a prototype for the modern workplace. The new space represents the firm’s forward-thinking approach to design and serves as the perfect backdrop for special guest Tara Roth of the Goldhirsh Foundation and LA2050 initiative, who will be speaking at the event addressing how the Los Angeles community can help shape the future of our region through a smarter and more collaborative approach.
Perkins+Will Los Angeles Open House - April 10, 2014
“We redesigned our physical space to create a radically different kind of work environment,”
The new Perkins+Will office plan reimagines the traditional office layout and lines the exterior glass with collaborative teaming spaces offering an abundance of natural daylight to both private and open meeting areas. Staff are encouraged to work beyond their desks and utilize all areas of the office to work alone or meet with colleagues and clients. Workstations, designed and fabricated within 20 miles of the project, are designed to flex upwards and accommodate an additional 17 staff members when needed. Furniture from the existing office was refinished for reuse, while former workstation partitions and stair guardrails were salvaged and repurposed into new furniture, offering a visual ‘memory’ and reinforcing the office’s sustainable transformation. With an eye towards the future, Perkins+Will is proud to announce that Tara Roth, President of the Goldhirsh Foundation and the LA2050 Initiative, will speak at the celebration. Prior to her current role, Roth bridged the worlds of marketing, media, and philanthropy as the founding COO of GOOD and a social strategy advisor. She worked with organizations such as Participant Media, Fifteen Foundation, and the New Schools Venture Fund. As a senior advisor to GOOD, Tara helped launch the Pepsi Refresh Project. Tara is a member of the LA n Sync Bell Commission, serves on the advisory boards of 826LA and the Imagination Foundation, and was recently elected to the board of Southern California Grantmakers.
“LA2050 has galvanized the design community. We are now all part of a dialogue, working to create a shared vision for the future of LA and looking at what we can do to improve the health of our region by working together,” continued Aukee. “It’s truly an exciting time and as Perkins+Will looks forward to the next 20 years, we could not think of a better person to set the tone for the next chapter of our LA story.”
Founded on the belief that design has the power to transform lives and enhance communities, Perkins+Will has been a Los Angeles fixture for almost two decades. The firm is dedicated to locally relevant projects that promote social responsibility and better the human condition in their own community and beyond. Significant contributions include design for the Skid Row Housing Trust, Friends of the Los Angeles River, and the Venice Women’s clinic, as well as countless corporate, commercial, healthcare, higher education, and research facilities around the globe, including the first-ever university campus for women in Saudi Arabia.
The Perkins+Will 18th Anniversary Celebration and Studio Open House is on April 10, 2014 from 6pm to 9pm.
RSVP ONLINE: http://perkinswill-
ABOUT PERKINS+WILL (www.perkinswill.com)
Perkins+Will is an interdisciplinary, research-based architecture and design firm established in 1935 and founded on the belief that design has the power to transform lives and enhance communities. Each of the firm’s 24 offices focuses on local, regional and global work in a variety of practice areas. With hundreds of award-winning projects annually, Perkins+Will is ranked as one of the top global design firms. Perkins+Will is recognized as one of the industry’s preeminent sustainable design firms due to its innovative research, design tools, and expertise. The firm's 1,500 professionals are thought leaders developing 21st century solutions to inspire the creation of spaces in which clients and their communities work, heal, live, and learn. Social responsibility is a fundamental aspect of Perkins+Will’
ABOUT THE GOLDHIRSH FOUNDATION / LA2050 (www.goldhirshfoundation.org)
The Goldhirsh Foundation seeks to connect the dots between the best emerging social innovators and the financial, social, and human capital they need to succeed. Through its work, the foundation builds networks to ensure that the strongest ideas have the best support systems. The Foundation is now conducting its philanthropy through the "My LA 2050 Challenge." The Challenge looks at the health of the region through eight indicators: education, income and employment housing, public safety, health, environmental quality, social connectedness, and cultural vitality. LA2050 is an initiative to create a shared vision for the future of Los Angeles, and to drive and track progress toward that vision.