Dana Humphrey, to Speak at the 2014 Petfood Forum: Social Media Breakout Sessions

SCHAUMBURG, Ill. - April 1, 2014 - PRLog -- Marketing and PR Consultant and Owner at Whitegate PR, Dana Humphrey, has been selected to speak at this year’s 2014 Petfood Forum. Petfood Forum is where the global petfood industry does business.The 2013 event had record numbers of attendees from over 30 countries and record numbers of exhibit booths, including more than 50 new companies. This year’s event is expected to be bigger and better than ever and will be held Renaissance Schaumburg Convention Center Hotel near Chicago, Illinois on March 31^st  - April 2^nd.

Petfood Forum 2014 will kick off with an opening keynote by leading pet journalist and certified animal behaviorist Steve Dale, who will describe what he has learned throughout his career from pet owners, including their perceptions (and misperceptions) about petfood and pet nutrition. Dale and other industry experts will join together during 25+ educational sessions and discussion sessions tackling the most interesting issues the pet industry is currently facing.  For more information, visit:http://petfoodforum.petfoodindustry.com/PetfoodForum/Topics_and_speakers.html.

Humphrey has experience publicizing small and large businesses, with a specific focus in consumer, professional services and retail industries, especially in the pet industry! Humphrey leads public relations, blogger relations, media relations and marketing initiatives-both on and offline; orchestrates special events and delivers campaign analysis for her varied clients around the globe. Learn more about Dana Humphrey at: http://www.whitegatepr.com/about-us/.

Humphrey will be teaching the social media breakout sessions at the following times:

Wednesday, April 2 3:20-4:35 pm

Wednesday, April 2 4:40-5:55 pm

Thursday, April 3 9:45-11 am

Thursday, April 3 11:05-12:20 pm

Humphrey is a frequent speaker at pet and marketing events. Her previous speaking experience includes; Panelist for WIBO (Women in Business Organization) on the topic of Social Media, BlogPaws 2012, Pet Sitters International Conference in 2008, Wagner College Presentation, to name a few. Social media plays an essential role for brands in the modernbusiness world. Humphrey looks forward to teaching her knowledge and expertise, along with her own personal business experience in social media,at the 2014 Petfood Forum. During her sessions she will thoroughly explain how and why these channels of communication are a crucial part of any successful business marketing plan.

About Dana Humphrey: Dana Humphrey is the lead Marketing and PR Consultant and Owner at Whitegate PR with experience publicizing small and large businesses, artists, authors and non-profits in the U.S. and abroad, with a specific focus in consumer, professional services and retail industries – especially in the pet industry!After working “in-house” in San Diego and New York, for Muttropolis, Great White Wines and Women For Hire, Dana absolutely has a “can-do” attitude and enjoys juggling many projects simultaneously.Dana leads public relations, blogger relations, media relations and marketing initiatives-both on and offline; orchestrates special events and delivers campaign analysis for her varied clients around the globe.For more information on Dana Humphrey visit: www.whitegatepr.com.

About Whitegate PR:  Whitegate PR specializes in delivering multifaceted marketing and strategic public relations campaigns, effective in reaching target audiences to meet - and exceed - client's goals. Whitegate PR aims to bring each organization's market share to the next level, providing creative strategies and solutions unique to each company. For more on Whitegate PR visit www.whitegatepr.com.