Groupon (India) inks deal with Magzter: a first-of-its-kind, offering digital magazine subcriptions

NEW YORK - April 1, 2014 - PRLog -- Groupon (India) and the New York based, Magzter have entered into a one of kind partnership to promote digital magazine reading in India.  Groupon will have titles from Magzter that target several key segments including Women, Men, Health, Lifestyle and Travel among others. This remarkable tie-up between the two, brings the world’s largest and fastest growing newsstand and multi-platform digital store and the leading brand of discounted offers together for the first time. This association is likely to benefit thousands of digital readers with more than a value for money offer!

Digital content consumption has been on an upswing in the last 5 years globally with India joining the list actively in the last couple of years. Online shopping has reached dizzying heights in the Indian subcontinent, empowering the Indian consumer to acquire anything he or she wishes; delivered at their door step.  The boom in the online market has undoubtedly played catalyst for newer endeavors online, particularly the consumption of magazines and books, delivered right to ones tablet or smartphone by Magzter.

On Groupon, one can avail subscriptions for the digital magazines listed below:

-          Word Wide Media: Filmfare, Femina, Good Homes, Hello India, Grazia, Home& Design Trends, Lonely Planet, BBC Good Food India, BBC Knowledge and BBC Top gear India

-          Outlook Group: Outlook, Outlook Hindi, Outlook Business, Outlook Money, Outlook Traveller, Outlook TravellerLuxe, Outlook Traveller Guide Books

-          Nextgen Publishing: Car India, Bike India, Ideal Home and Popular Science

-          Galatta Cinema, Maxposure: L'Officiel India, FHM, Diabetes Living and Parents India, ModelzView

-          Magna Group – Society, Stardust, Savvy, Star Week India, Society Interiors

All of these magazines will be available on Groupon at an incredible 50% discount (on annual subscriptions).

“We are constantly innovating with our deals and aim to bring the right partners on board, in order to give our consumers the best experiences at competitive prices. Through our collaboration with Magzter, we will offer Groupon users a whopping 50% discount on annual subscriptions of their favorite Bollywood and Lifestyle magazines; from publishers such as the World Wide Media, The Outlook Group, Forbes amongst others. It is an exciting deal and we hope to receive a great response from avid magazine readers.”- said Ankur Warikoo, CEO Groupon, India.

“The Indian consumer is a very careful, strategic buyer, who needs to be sure of the value of his/her purchase. Forming this new association with Groupon, one of India’s largest value for money offer sites, means an impressive opportunity for us to move into an accelerated pace of growth with the exponential addition of a whole lot of new consumers of digital reading. This is in line with our vision of becoming the largest reading destination in the world.” – said Girish Ramdas, Co- Founder and CEO, Magzter

“Magzter believes in innovating constantly to reach our desired goal of becoming a first choice for the entire digital reading community. Our partnership with Groupon is a step in the right direction! We look forward to promoting other publishers and are certain consumers will be thrilled with the exciting content that we have to offer.” – said Vijay Radhakrishnan, Co-Founder and President, Magzter

About Groupon

Groupon  is a global leader of local commerce and the place you start when you want to buy just about anything, anytime, anywhere.  By leveraging the company’s global relationships and scale, Groupon offers consumers a vast marketplace of unbeatable deals all over the world. Shoppers discover the best a city has to offer on the web or on mobile with Groupon Local, enjoy vacations with Groupon Getaways, and find a curated selection of electronics, fashion, home furnishings and more with Groupon Goods.

Groupon is redefining how traditional small businesses attract, retain and interact with customers by providing merchants with a suite of products and services, including customizable deal campaigns, credit card payment processing capabilities, and point-of-sale solutions that help businesses grow and operate more effectively. To search for great deals or subscribe to Groupon emails, visit www.Groupon.com. To download Groupon's five-star mobile apps, visit www.groupon.com/mobile. To learn more about the company’s merchant solutions and how to work with Groupon, visit www.GrouponWorks.com

About Magzter

Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital magazine store and newsstand with over 18 million digital consumers, more than 3500 magazines, 1000s of books and comic titles from over 1000 publishers. Headquartered in New York, Magzter has its local offices in London, Paris, Barcelona, Hamburg, Amsterdam, Cape Town, Chennai and Singapore and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijayakumar Radhakrishnan in June 2011, Magzter enables magazine publishers around the world to create and deliver digital editions of their titles to global consumers.  Powered by its proprietary OREY Click Publishing System®, that allows publishers to upload their magazines with a single touch, Magzter also enables them to publish interactive/audio-visual content in the magazine as it supports HTML 5.

The Magzter app is available on Apple iOS, Android (Google Play), Windows 8, the Web, Amazon App Store and Kindle Fire and is expanding to more platforms soon. Users can buy their magazines on any of the above devices/platforms and seamlessly port their purchases to any other devices, a feature unique to Magzter.

The company counts among its publisher customers some marquee names including Hearst (USA), Conde Nast (USA), Newsweek (USA), AMI (USA), Dennis Publishing (UK), Haymarket (UK), Media24 (South Africa), Edipresse Asia (HK), India Today Group (India), WorldWide Media (India), Alpha Media (USA), Black Enterprise (USA), Singapore Press Holdings (Singapore), RBA (Spain), Grupo Expansión (MX),  and has been rapidly expanding its publisher base with magazines from more than 40 countries including USA, UK, Germany, Spain, China, Hong Kong, India, Indonesia, Mexico, Thailand, Philippines, Malaysia, Singapore, etc., making Magzter truly the #1 choice for magazine readers and publishers the world over.

More information is available at www.magzter.com