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Acronis survey reveals consumers’ digital world at risk as majority are not protecting their data

World Backup Day on March 31st acts as a reminder for all consumers to protect their digital world

PRLog - March 31, 2014 - LONDON, UK, 31 March 2014 – It is predicted that nearly one trillion digital photographs will be taken this year in Britain1 (#_ftn1). Yet new research fromAcronis reveals that one in five (21%) have never backed up their digital devices.

With two thirds (65%) of consumers revealing that their personal data including their photographs are more valuable to them than their device, it is worrying that users are still not backing up their valuable data.

Other key findings from the Acronis 2014 UK Consumer survey include:

·      Two thirds (66%) admit to storing all or some of their content digitally (music/pictures/videos)

·      Over 1 in 5 (22%) people admit to having their device lost, stolen or damaged

·      Nearly two thirds (61%) would be upset about losing their personal photos

·      Of those that do back up, only 24% had backed up in the last week

·      Almost half (42.5%) of consumers still backup their data on USBs and hard drives

·      Only 18% use a cloud service for their back up

The survey, which was conducted during February 2014,illustrates how consumers are putting their digital world at risk.

“With the rise of the ‘selfie’ and the increased use of music and videos, many consumers would be completely lost if something happened to their digital device. But unfortunately most don’t realize the dangers until its too late.  Consumers need to be educated on the importance of backing up and protecting their data and how easy it is to implement a solution,” said Nat Maple Head of Consumer, Acronis.

“World Backup Day on the 31st of March is an ideal time to purchase a backup product. By paying a minimal cost now, users can avoid losing their valuable, irreplaceable data on their devices, let alone the device itself. Disasters happen but our suggestion is, don’t wait untill it’s too late, back up now!”






About Acronis
Acronis is a global provider of leading backup, disaster recovery, and secure file sharing and file access solutions. Founded in 2002, Acronis has established itself as a fast-growing international company with more than 700 employees in 18 countries and partners in almost every country in the world. Acronis provides complete, efficient and reliable backup solutions for desktop, server, virtual and cloud environments as well as leading file sharing and synchronization solutions for mobile devices.

Acronis knows backup. The proof is in the more than 50 advanced backup and recovery technologies developed to date. Over 4.5 million consumers, small and medium businesses and service providers employ Acronis products to protect their critical data.

The company’s flagship product Acronis Backup & Recovery delivers sophisticated technology solutions packaged in an easy-to-use way that allows smaller companies to address their new enterprise-level requirements. Enterprises also use Acronis solutions to address their point disaster recovery, migration and end-point backup needs. Its consumer product, Acronis True Image, is designed to let consumers backup and recover their entire Windows systems, both locally and to the cloud.

For additional information, please visit www.acronis.com or follow Acronis on Twitter: http://twitter.com/acronis.

Acronis® is a registered trademark of Acronis International GmbH in the United States and other countries.

Media Contacts

Emily Gallagher / Hazel Pace
Touchdown PR
Tel: +44 1252 / 717040
Email: hpace@touchdownpr.com

1 (http://#_ftnref)  Number of photos taken in 2014 will approach 1 trillion thanks to selfie explosion, 24th December 2013, http://bgr.com/2013/12/24/how-many-selfies-were-taken-in-2013/


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