The winning infographic was developed to graphically depict the evolution of Exhibit Surveys Inc. since it was founded in 1963 by exhibition research pioneer Richard K. “Dick” Swandby. For example, the Total Buying Plans (percentage of attendees planning to make a purchase) rose from 34% in 1963 to 49% in 2013.
Alissa Algarin, senior project manager, developed the infographic content after interviewing Swandby and collaborating with the Exhibit Surveys team to unearth more of the company’s history. Algarin also submitted the infographic as part of her CTSM (Certified Trade Show Marketer) (http://www.exhibitoronline.com/
“Our fiftieth birthday last year gave us an opportunity to reflect on all that we’ve accomplished as a company, and how research and measurement in the event marketing industry has evolved in the last half-century,”
Exhibit Surveys utilized the infographic as an element of its integrated marketing initiatives throughout 2013.
See the infographic, (http://www2.exhibitsurveys.com/
About Exhibit Surveys, Inc.
Exhibit Surveys, Inc. has specialized exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry for 51 years. The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook (http://www2.exhibitsurveys.com/
Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
Marilyn R. Kroner
Marilyn R. Kroner