Follow on Google News News By Tag * Event Marketing Measurement * Trade Show Roi * exhibition ROI * EXHIBITOR2014 * Lee Knight * More Tags... Industry News News By Place Country(s) Industry News
Follow on Google News | EXHIBITOR Magazine’s First Hall-of-Fame Legend Invented Exhibition Industry ResearchRichard K. Swandby, Research and Measurement Pioneer and Exhibit Surveys Founder
By: Exhibitor Media Group “I was one of the lucky ones who had the privilege to befriend Dick during his grueling journey toward industry acceptance of research and measurement,” “Exhibit performance standards didn’t exist until Dick Swandby invented the measurement criteria that event marketers still use today,” commented Randal Acker, president and COO, Exhibitor Media Group. “He alone led the validation of the entire industry by developing metrics like Net Buying Influences, Audience Interest Factors, Traffic Density, Exhibit Efficiency, and Cost-Per-Visitor Reached. Dick was the original thought-leader in our industry, and we are all profoundly grateful for his remarkable contributions.” “Those first few years were a real struggle because many show managers didn’t want me around, nor did they want data about attendees,” commented Swandby. “Of course, I’m very honored to receive this award, but if I’m a legend, it’s because of the small handful of show managers who took a risk and let me sample their registration cards to get the names and addresses needed so we could mail out questionnaires.” An interview with Swandby will be featured in the April issue of EXHIBITOR magazine (http://EXHIBITOR% About Exhibitor Media Group The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine (http://www.exhibitoronline.com/ EXHIBITOR is a registered trademark, and EXHIBITORFastTrak, EXHIBITOR eTrak, and GRAVITYFREE are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|