The evening began with a discussion on the changes in the 3D market. While the novelty of 3D television has had its run, it’s expected that 3D will not go away entirely due to China’s heavy investment in the market, as well as other platforms continuing to utilize 3D graphics. It was also agreed that film is dead, but is still the best format for archiving picture images. New storage technologies currently on the market include Sony’s Blu-Ray archival disk and the experimental fused quartz-based storage that scientists from the UK and the Netherlands are developing that could store up to 360 terabytes of data. This is equal to 75,000 industry standard DVD’s with potential lifetime data storage of 100 million years. It is expected to be on the market by 2015.
4K UltraHD TV was a hot topic once again this year with Terence Curren, CEO of AlphaDogs using props to demonstrate why consumers won’t be able to see the difference between picture quality in 4K and HD televisions. “The human eye has a limited ability to perceive detail,” said Curren. You would have to be very close to the screen to see a difference between 4K and 1080p resolution, and how many people sit 5 feet from their 65-inch screen television in their home? What makes more sense are better pixels, not more pixels. HDR or High Dynamic Range with more color and a higher bit depth would be better for the consumer experience.”
Providing clients with cloud-based post-production solutions is in higher demand than previous years, but still has limitations due to limited bandwidth and cost. “Besides throughput issues, the storage space in the cloud is still very expensive. Once we have more fiber connected cities, I think you will see this technology move to mainstream,”
The evening wrapped with the panelists agreeing that NAB is a great networking opportunity to meet people from around the world. Ramy Katrib, CEO of Digital Film Tree comments “It’s all about the human interactions and meeting people from Asia or Europe that would be hard to meet otherwise.” While NAB no longer seems to pack the punch for any major announcements in gear, it’s still a great way to get educated on the newest technologies available for the post-production professional. “Although it has become more of a social event, I would strongly encourage attending,” said Mark Raudonis, VP of Post Production at Bunim Murray. It’s the best way to get a snapshot of where the industry is in one week, and you’re good to go for the rest of the year.”
Stay tuned to The Editors’ Lounge Channel. The full NAB panel discussion will be available soon. http://www.editorslounge.com/
About the Editors’ Lounge: The Editors’ Lounge is a hands-on seminar for industry professionals. Each month, scores of professionals in the production and post-production industries exchange ideas, discuss trends and learn about new technologies;