The startup has just recently formed however the idea and platform concept has been up in discussion since 2012; it aims to challenge the major business online services providers by offering simple, easy to use user experience and integrated all-in-one services. The platform's first prototype is near its first testing stage and will be available for public use soon by end of May. Details can be found at http://www.oelite.com
As microsoft Office 365 proves its value in the market, it gives an apparent trend that business users want something much less sophisticated, technical so they themselves can look after - especially to those SMEs and non-technical startups. Well, not many online business service providers have achieved such yet, not even Microsoft nor Salesforce - probably they aren't really interested in the small market where there are still massive demand from small businesses with just couple of employees! It is very clear that the OElite founders seem to consider this market is big enough for them to survive and thrive from before starting to chanllenge the big players.
If you are interested to know more about it, simply register your interests on OElite website, on twitter (http://twitter.com/