“I admired that my Dad started these programs from the ground up and grew his tournaments from only a few teams and participants the first year to over hundreds of teams and participants a couple years later. This inspired me to not only want to work in the sports and entertainment industry but eventually run my own business. I was always taught to lead by example and that carries over in my management style - to not only talk the talk, but also to walk the walk.”
From these early roots, Brad went on to study Sport Management and Marketing, graduating from Bowling Green State University in Ohio with a Bachelor’s Degree. This helped give him a better understanding of business from a client perspective, which influenced his decision to get involved in the direct marketing industry. Having played sports such as baseball and football through high school and college, Brad adapted the team mentality and drive of competitive sports to give his career an edge. Inspired by the performance and mentality of athletes like Barry Sanders, Derek Jeter, and Don Mattingly, Brad has deployed a similar driven ethos in getting results for himself and for his team.
According to Brad, his early experiences have taught him vital lessons about what it takes to be successful in business. “The most important skills that I have developed in my company are the ability to multitask and work on several different projects at once. Also, being prepared and able to react in high pressure situations because things never seem to go as planned. In my experience, things can change at the drop of a hat, and you need to be dynamic enough to respond to those changes to ensure you still deliver results. This is something I learned early on in life, and it stays with me right up to this day.”
Brad’s inspirational journey from Toledo boy to high-flying business executive has required a lot of hard work and dedication, and he has clearly pushed to get to where he is now. For Brad’s team, having such an inspirational leadership figure in place provides an example for what is possible with application and determination, helping motivate other team members to continue the SE Connect tradition of delivering exceptional results through exceptional ambition.
SE Connect CEO’s Secrets to Success
With an extensive business career now behind firmly in hand, Brad presides over SE Connect as a highly experienced, accomplished entrepreneur. Over the next year, he aims to open up three further branches, while continuing to make sure that SE Connect remains at the forefront of the industry. The next five years will see 10 more branches opened up, and Brad aims to become a Regional Consultant for the entire South East Region of the country in due course. According to Brad, his key secret to success lies in learning lessons from experienced business leaders, who have the skills and experience to shape future performance and career direction.
“When I was first starting out, I paid as much attention as I could to experienced industry leaders, and the systems, strategies, and advice they were promoting. Speaking to these individuals has taught me so much about becoming successful – not only in this business, but in business more generally. As a result, I now feel much more comfortable facing the daily challenges of leadership, and I encourage every one of my team members to take the same, student-like approach to learning lessons and improving their performance.”
Having built his own successful career from the ground up at SE Connect, Brad now owns a home in Marietta with his wife and first child on the way. His raft of professional awards and credits, including 5 President Awards, a nomination for Director of the Year Award, and countless Top Office Awards, all stand testament to the efficacy of his approach. Brad’s ethos has been massively influential in directing how the team performs, and it can be felt right throughout SE Connect and the campaigns they deliver: “If you’re going to do something, you might as well try to be the best at it.”
About SE Connect
SE Connect is an in-person promotions company that orchestrates campaigns out of their base in Atlanta, GA which are designed to reach out to consumers to generate awareness and excitement about new and innovative brands. By working with some of the leading brands in the sector, SE Connect has the ability to forge direct, personal relationships with consumers, providing businesses with a more direct channel to market, and an additional avenue through which to drive long-term results and growth.
The team at SE Connect is the company’s prized asset, with the ability to deliver a high standard of service across a wide range of campaigns. Through structured development, training, and mentorship, the company is able to create a new generation of business leaders, fuelled by a drive to achieve better results for their team and for their careers. With advanced management training structures running throughout the company, every new team member has the opportunity to train and learn to improve their career prospects with SE Connect.