Keynote speaker Denise Wilson wowed the crowd when she shared that she was an oboe player and schoolteacher who became a pilot. In 2007, she founded DesertJet, a private air charter company. Engaging, funny, humble and determined, one can only imagine the resistance she received when starting her business since only 6% of pilots are women.
Former Ogilvy & Mather CEO, Charlotte Beers, author of the book "I'd Rather Be in Charge," rose to the top of the advertising world and now coaches women to be their authentic selves. According to Beers, there is no stopping "a woman who is full of energy, fierce with bravery and determined to get something done."
One common thread was shared by each entrepreneur who spoke - don't fear mistakes. Mistakes will lead to success. Learn from them and keep moving forward. It's not always the first idea that works. They talked about the value of generosity in business, of not only getting, but giving referrals as well as the rewards of allowing diverse personalities and ideas on their teams.
The #CEOBootcamp gave selected business owners an opportunity to engage in interactive sessions with CEO's in mentoring roundtable discussions and one-on-one sessions. Trims Unlimited's CEO, Susan Roth was a featured mentor and said the following regarding the event: "An inspiring day spent with inspiring women. This past week American Express assembled 400+ accomplished women with the purpose of sharing their knowledge and experience in an open yet structured forum. The result: a valuable learning experience and resounding success for all those speaking, sharing and participating. BRAVO!"
About American Express OPEN
American Express OPEN is the leading payment card issuer for small businesses in the United States and supports business owners and entrepreneurs with products and services to help them run and grow their businesses. This includes business charge and credit cards that deliver purchasing power, flexibility, rewards, savings on business services from an expanded lineup of partners and online tools and services designed to help improve profitability. Learn more at www.OPEN.com and connect at OPENforum.com and @OPENForum.
About Trims Unlimited & Susan Roth
Trims Unlimited ("Trims") has transformed the way companies use branded materials to build their businesses through relationships.
A past speaker for American Express and a subject of OPEN's "Booming Campaign," Susan's goal is to educate and empower women entrepreneurs by sharing highlights from her 29 year journey as a successful businesswoman. To that end, Susan focuses on weathering the inevitable ups and downs that come with managing a small business, the importance of building confidence in a team and the necessity of cultivating well-chosen connections to ensure success.
Originally a NYC based company, Susan moved Trims Unlimited, Inc. to Southern California in 1985. A pioneer in "experiential marketing," with a reputation for satisfying top prospects and decision makers, Susan's expertise soon came to the attention of IBM and Oracle Corporation. Since then Trims Unlimited has been collaborating with CMO's and their marketing teams to help develop strategy fueled incentives that not only build branding, but bolster business with key customers and partners. A partial list of current clients includes SAP, Abbott Laboratories, Oracle, Dillon's, Caesars Entertainment Corporation, HP, Oracle and Univision. Regularly named one of the nation's top woman owned businesses, Susan Roth and Trims Unlimited, Inc. have been recognized by INC 5000, the L.A. Business Journal, the Los Angeles Mayor's Office, the California Governor's Office and the Small Business Program at Harvard University.