Start-ups & Nearshore: Entrepreneurial Partners

MIAMI - March 28, 2014 - PRLog -- Since we founded UruIT 6 years ago, we have worked in dozens of product development projects. Historically, many of these projects were for large organizations and/or establish companies with a specific niche business product that were transitioning from offshoring their work in Eastern Europe or India to nearshoring with Latin America. We worked with them primarily in the development phase (aka coding), extending their onsite development teams with our senior folks and they were able to rely on our successful agile practices for ease of communication and team building.

We had the chance to create and launch our own product (crmgamified.com). We worked not only in the development (coding), but everything that a start-up entails: ideation, prototyping, validating the market via low cost campaigns, garnering our first beta testers and attracting investors. We also worked closely with graphic designers on marketing collateral, assembled a sales and marketing team and experienced our first global product launch! We are now selling the product while also updating it with new development features and support.

It took us nearly a year but we loved the process and learnt quite a bit about agile product development firsthand. We want to capitalize on our experience and create an offering that US-based start-ups could benefit from. We know start-ups have some unique challenges: in most cases they are working with a lean budget while also needing to quickly capture market data and feedback to attract investors.

Continue Reading Part 2 of 3 : Nearshore as a Start-up Solution: http://uruit.com/2014/03/nearshore-start-ups-part-2-nears...

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