Clients and colleagues got in on the act, posing for photos on social media in a bid to raise awareness of the condition, as well as encourage members of the public to donate via text or in the offices.
Jen Phinn, works in the Dundee property shop for Miller Hendry and was responsible for getting the campaign off the ground. She commented:
“My twin nephews, Ollie and Cameron, have Down’s Syndrome and I became aware of the international campaign to raise awareness of the genetic condition and really wanted to get involved. I was really proud that Miller Hendry were happy to support the fundraising campaign.”
Ernest Boath, private client partner at Miller Hendry, who also donned a colourful pair of socks on Friday, commented:
“We are often, as solicitors, acting on behalf of clients who have genetic conditions like Down’s Syndrome and are very aware of their impact on the individuals and their families. Wearing colourful socks to work, instead of the usual plain socks, is such a simple way to communicate the diversity of human life, and to encourage others to give to the charity.
“Even Millie & Henry, the cartoon characters who star in our latest marketing campaign, got involved and our followers on social media were enjoying all the pictures of our estate agency staff and solicitors’ colourful feet all day on Friday.
“This was a very good cause to support, and we are delighted that one day’s efforts raised so much, not to mention the text donations which went directly to the charity.”