Global Apparel Alliance Announces Arrival of Cooper & Stewart Fashion Basics

CHARLOTTE, N.C. - March 27, 2014 - PRLog -- The international apparel company Global Apparel Alliance today announced the arrival of its signature brand Cooper & Stewart's Fashion Basics, an offering of classic patterned men's dress shirts available to specialty men's retailers for at once delivery.

The arrival of Cooper & Stewart's Fashion Basics compliments the brand's current line of solid and herringbone modified spread and button down collar shirts.  Made from 100% 80s 2 ply non-iron cotton, the Fashion Basics feature the same high quality fabric, construction and fit that are synonymous with the Cooper & Stewart brand.  The patterns include banker stripes, neat checks, fine line stripes and a mini hounds tooth.

Global Apparel Alliance is known for its "In Stock Basic Program," which stocks a stable supply of its solid and herringbone shirts allowing retailers to fill in core items as needed.  That program helps retailers control their overall inventory costs.  Fashion Basics will be a similar program and available for nearby delivery throughout the balance of the year.  At the end of the year, these styles will be evaluated and updated based on demand and popularity.

"With Fashion Basics, we want to provide our clients with two key things," stated Jim Sweeney, Managing Partner of Sales and Marketing.  "The first is a very saleable product, a shirt that exudes elevated fashion and helps expand a man's professional wardrobe.  The second is the ability for retailers to re-buy, as needed, more than just our existing solid color shirts."

"Global Apparel Alliance chose the patterns for this offering very carefully," added Steve Short, Managing Partner of Product Development.  "These timeless patterns never go out of style, providing retailers with a product that has a guaranteed long shelf life with little need for markdowns."

As with its existing non-iron cotton men's dress shirts, all styles within Cooper & Stewart's Fashion Basics are offered in Regular and Big and Tall sizes, giving the professional man of any size the chance to step outside the basic solid dress shirt.  He can show his personality while still feeling confident that he is projecting a distinguished and classic look.

About www.globalapparelalliance.com - Global Apparel Alliance is an international apparel company dedicated to creating the highest quality apparel at some of the most competitive prices in the industry.  It offers its signature brand, Cooper & Stewart, and other apparel made from the highest quality materials to better men's specialty stores throughout the United States.  For more information, visit www.globalapparelalliance.com.