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NDX Announces First Quarter Updates for Source™

Will Attend America East Media Business and Technology Conference

March 27, 2014 - PRLog -- NDX, an advertising technology and services company, today announced first quarter 2014 statistical updates for the NDX Source™ database, as well as plans for company executives to attend the America East Media Business and Technology Conference. The conference, held in Hershey, Pennsylvania from March 31-April 2, is the largest newspaper event on the East Coast this year. NDX’s cofounder and CEO, Mark Hawley, along with NDX regional sales manager Laura Tarabini, will present the company’s latest database information and updates to its full range of NDX products for publishers from booth #4 during the conference.

NDX Source®, the heart of the NDX platform of products, is a comprehensive database that drives the analysis and transparency advertisers and publishers need to create actionable media plans. The first quarter 2014 statistical profile for Source® now includes over 348 million gross impressions per week, for 5,769 publications.  Source covers 210 DMAs (Designated Marketing Areas) and 33,166 zip codes, which represent over 80% of the U.S.

“We’re delighted with our continued robust growth in the NDX Source™ database and look forward to sharing our product information and insights with publishers at America East,” remarked Hawley.  “The America East Conference along with the Pennsylvania Newspaper Association has been instrumental in the growth of NDX. We are proud to participate once again this year. “

Mark Hawley is recognized throughout the advertising and publishing industries for his accomplishments and entrepreneurial successes over his 30-year career. Tarabini leads NDX’s sales efforts with regional accounts. Her background includes 15 years of newspaper industry experience, including management of preprint sales and operations.

America East Media Business and Technology Conference provides practical, executable insights into vital media topics such as, strategic perspectives, revenue diversification, growing audience and technology/operations. Information about the conference can be found online at: http://americaeast.panewsmedia.org/.

About NDX:

NDX is an advertising technology and services company.  The company provides the leading data management platform for the publishing industry in North America. NDX provides a variety of demand-side ad-tech solutions to publishers, retailers, agencies and other marketers of consumer goods and services.  The NDX technology platform includes a proprietary database, Source, which maintains current, reliable audience data for more than 100 million households.  NDX Studio and Snapshot are robust data management tools for publishers and advertisers used to evaluate and manage their targeted media placements.  NDX is headquartered in Chesterfield, MO with operations based in Chicago.  Visit us at www.NDXus.com to learn more.

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Source:Newspaper Data Exchange
Industry:Advertising, Technology
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