brand Hartmann to land in Dubai!
Hartmann to be unraveled in only 5 cities across Asia including Dubai
Select launch targets affluent Middle East travelers
New Hartmann collection set to wow audience across the Middle East
Hartmann – the iconic American premier luggage brand with an enviable heritage of over 140 years of success, has announced plans to unveil its innovative collection in Dubai. The company plans to launch its world-renowned collection in only five cities across Asia by the summer of 2014. The Dubai launch is part of the company’s strategy to tap into the affluent Middle East market.
Hartmann has been long adored by affluent American travelers for its finest craftsmanship in addition to innovative functionalities based on the luxurious materials including the highest-quality leather and tweed. Hartmann has been profoundly recognized as well as appreciated for its ultimate value and reputation. Its clientele includes dignitaries and celebrities including many a presidents of the United States of the modern era.
Hartmann will unveil its newest collection developed by a group of designers recruited from Europe, America and Asia. The collection, developed under the theme of ‘American Heritage Meets Asian Spirits’, blends together the finest craftsmanship of Hartmann and unique materials from Asia.
The newest collection is filled with a variety of options including specially-developed lines that reflect the taste of affluent Middle Eastern travelers on top of the existing lines currently available in Europe and America.
Shaheen Jamil, Deputy Director at Hartmann, said: “Over the last 140 years, Hartmann has created a unique niche with its high-quality, long-lasting, durable travel pieces that sets Hartmann apart from the rest of the industry. We are happy to bring this world-class offering to the Middle East which understands and appreciates luxury. Dubai is part of our select five destinations in Asia where we plan to unveil this brand of choice for today’s discerning Middle East traveler.”
Hartmann, offers a variety of products in the travel luggage, handbags, briefcases and business bags. The launch in Dubai is bound to excite Middle East customers who have been yearning for stylish travelling luggage brand armed with luxurious values.
Issued by Landmark PR & Event Management
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