“We are excited about the recognition of our program since this award highlights loyalty programs and initiatives that best exemplify the most forward-looking strategies in loyalty today,” said Alex Haditaghi, CEO and Founder of MoPals.com. “To win this award along with leaders such as Starbucks, Bloomingdale and Tesco is an honor and privilege”.
“For 25 years COLLOQUY has been the voice of the loyalty-marketing industry providing publishing, education and research that has informed and inspired marketers around the globe,” noted COLLOQUY Research Director Jeff Berry. “It’s from this unique vantage point that we’re thrilled to recognize these four companies for their outstanding contributions and innovations.”
Tesco (Nasdaq: TESO) for Innovative Use of Personalization
Tesco, a UK-based multinational grocery and general merchandise retailer, learned from members of its Club card loyalty program that the product coupons they were receiving were not always relevant or timely. So Tesco set out to rejuvenate its coupon program using a new targeting algorithm based on previous purchases. As a result, the Club card Bonus Coupon Mailer is on track in 2014 to increase same-store sales by 0.4% as well as significantly increase in-store spending per member.
Starbucks (NASDAQ: SBUX) for Innovative Mobile App
The Starbucks Mobile App connects customers directly to My Starbucks Rewards, making transactions – and engagement – much easier. Starbucks invested significantly in proprietary digital, social, mobile payment and card technologies to keep that competitive edge. That investment includes a test run of a mobile-phone service for customers to order items ahead of time, and updating its Mobile App to include barista tipping and a new shake-to-pay function. Nearly 10 million Starbucks customers use the mobile app to make close to five million mobile payments a week.
MoPals (Stock Symbol: MOMO) as Loyalty Program to Watch
MoPals.com Inc., a community-driven, crowd sourced loyalty program rewards its members for their social media influence and brand ambassadorship. Bridging the gap between traditional reward incentives and the social media landscape, the program’s target market, Generation Y, demands a modern approach to loyalty, resulting in a unique program that recognizes and appreciates customer loyalty by investing in its members. MoPals’ partner businesses reward members with MoCoins, the company’s digital rewards currency before, during and after the purchase process which helps to grow the MoPals community.
Like many merchants, the luxury chain Bloomingdale’
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