Imogen Douglas opened her first shop in Edinburgh in 2007 after getting frustrated at the lack of unique, well-fitted shoes available for her daughter. The shop was an instant hit with its international stock of stylish shoes catering for the many different shapes and sizes of children’s feet. A second Edinburgh-based shop followed less than a year later. Revenues have grown year on year hitting its first million in October 2011.
Imogen said: “We have a proven business model with potentially excellent margins and growth potential. We operate in highly visible areas and specialise in children’s shoes and accessories. However, what sets us apart from other retailers is the high levels of customer service we offer. Our staff are fully trained to measure children’s feet properly to ensure a perfect fit and we carry an outstanding range of stock which is very difficult to find elsewhere.”
She added; “For the right person, a Maddie & Mark’s franchise offers the chance to be your own boss with the backing of an established business with a very strong brand. Footwear is one of the few sectors where parents won’t buy online, children’s feet are always growing and they need multiple pairs of shoes, making this business very recession resistant.”
At Maddie and Mark’s the customer experience is everything. One happy customer of Maddie and Mark’s commented “I wanted to commend Maddie and Marks on their service and lovely customer friendliness. I took my little boy there for his first shoe fitting and they tried on 10 or more different shoes to get the best fit – were marvellous and patient with him as he was shy.... Makes such a change to have an enjoyable customer service experience, and also nice to get shoes that not every other boy has” Dani from Edinburgh courtesy of Netmums
Franchise owners will receive everything they need to establish their business including finding a location and shop premises, sourcing stock, operational systems and software, local marketing tools, training and recruitment of staff. Ten days induction training is part of the package, half of which take place in an existing branch and you are assigned a franchise mentor for on-going support.
For more information about the Maddie & Mark’s Shoes franchise opportunity please contact Maddie and Mark’s franchise recruitment consultants Platinum Wave by calling Suzie McCafferty on 07793 054 233 or emailing firstname.lastname@example.org