The CEO said: "Our clients have come to expect a lot of us. We have proven that our technique for direct marketing – which is devoid of radio, TV, and newspaper advertising – bears fruit. As a result, clients have come to ramp up their targets and demand more from our Brand Ambassadors. So we’re constantly expanding our reach by launching new offices, just as Linda is about to do in Evanston, IL. Also, our passion for hiring new colleagues continues, as we want to train and develop as many fledgling entrepreneurs as possible in the coming five years."
Six people, Kelly, Aaron, Jack, Xavier, Allen, and Mike, have just been promoted to positions of leadership within Ignite, while Paul is very close to reaching the Assistant Directorship level. The six individuals receiving promotions have been given higher levels of responsibility because of their shining performance as Marketing Representatives. Meeting consumers from all walks of life, offering knowledgeable brand representation with a smile, and hitting their promotional goals with consistency, these individuals have demonstrated their commitment to driving for the finish line. Now, the CEO believes it is time for them to learn about recruitment, how to train newer colleagues, and become more accountable and responsible for satisfying the objectives of paying clients.
"I can't think of any people in Ignite who deserve promotions more than these six individuals,"
"During their initial training session, they learned everything there was to know about working effectively as a group and as individuals. But now, a priority for them is going to be instilling a sense of teamwork in the people they hire. It's important they communicate with one another, treat challenges with positivity and relish, and coordinate accounts to achieve the goals of each client. I am also going to be looking at how they organize flagship campaigns and make adaptations in response to the demographics they are targeting."
The six new Team Leaders are also delighted to get to work. Each of them has boundless energy, an enthusiasm to succeed, and further ambitions to grow as high-performing professionals. One said: "This is an awesome opportunity, and I've never felt this valued in a company before. As a Team Leader, I want to prove that the CEO was right to have faith in me. What's more, it's also my intention to inspire the Marketing Representatives I manage, and give them the time, support, and encouragement they need to join me at this senior level one day.”
Another of the recently promoted Team Leaders explained, "The thing I love the most about Ignite is that there's no office politics. Sure, there's a competitive streak, but our CEO has a clear process for making promotions. This is not based on seniority – instead, he looks for people who have worked hard and surpassed goals. I've only been here a few months, but I've been determined to work hard and learn everything there is to know about direct marketing. I'm going to carry on pursuing this work ethic, and strongly believe there's further promotions and opportunities for me in future."
Ignite Sends Attendees to the Keys to Success Conference
Every quarter, Ignite has the chance to nominate Account Managers to head to the Keys to Success conference as well as the Top Leaders Meeting in Dallas, Texas. This past quarter, the firm's talented team requested six places. Matthew, Paul, Linda, Allen, Kelly and Aaron were all in attendance, taking advantage of the chance to build contacts, rub shoulders with executives, and listen intently to speeches from professionals who have made it into the upper echelons of the direct marketing sector.
One of Ignite’s delegates said: "I'm thrilled that I was invited, as I've heard so much about this conference. When my colleagues returned from previous events, their enthusiasm, energy and ideas were unrivalled, and it really did have an impact on our productivity. I hope that I'll get a wave of inspiration on how to better serve my team members, clients, and customers.”
As another of the team’s attendees reflected, "A particularly jaw-dropping moment for one of my good friends in Ignite was when they returned from a conference after meeting someone earning three times their salary. Even more shocking was how they were just four years older! It just shows the plethora of opportunities available with huge passion and enthusiasm!"
Injecting a spark into promotions and campaigns for brands both local and national, Ignite is a flagship firm that provides customized, high-quality direct marketing services. The objective is to ensure that their brand achieves greater notoriety in the markets where their influence is small. Creating meaningful and long-lasting relationships with consumers through interactive promotions allows word-of-mouth to spread and customer loyalty to develop. After all, this is the most organic form of publicity that any firm could wish for.
One of the stand-out features of Ignite is how much of an emphasis that its CEO places on developing Marketing Representatives into Business Leaders. Those who have a student mentality, an insatiable thirst for learning and a passion for helping others are given the chance to run their own firms and make a difference in the local community. It also allows them to achieve a strong work-life balance and the financial freedom needed to care for their families and enjoy life.