IMCD Presenting New Formulations at in-Cosmetics

ROTTERDAM, Netherlands - March 25, 2014 - PRLog -- IMCD Group B.V. is delighted to announce that from 1st – 3rd April 2014, the IMCD Personal Care team of technical experts will be participating in the ‘Brazil Trail’ project at In-Cosmetics, presenting a number of new and exciting Personal Care formulations inspired by the energy, colour and exuberance of a Brazilian carnival. Covering a range of applications, namely skin care, sun care, hair care and colour cosmetics, each expert formulation has been developed using ingredients from IMCD’s suppliers to encapsulate the electrifying spirit of Brazil.

Enjoy the Sun, Curacao Firming Gelee, Hair Carnival Style, Copacabana Beach Golden Oil, Kiss Proof, Samba Party Mascara and Pina Colada Shower Foam are the aptly named products that will be showcased at In-Cosmetics to celebrate vibrant Brazilian beauty.

IMCD firmly believes that comprehensive application expertise is vital to bringing together our partners’ latest ingredient technologies as effective complementary solutions. Celine Cohecha Duenas, Personal Care Technical Product Manager & Group Laboratories Coordinator, commented: “These fun and feel-good products truly epitomise this year’s central-running theme and are the result of major ingredient innovation and synergy together with formulation development expertise and application understanding. This project was possible thanks to our technical team who combined both local and worldwide knowledge to successfully create this concept kit, proving that IMCD is not only an ingredients distributor but above all is a solutions provider.”

Visit IMCD at stand 1E30 to speak with our team and to discover these innovative formulations.