Commissioned by Luxury Portfolio International®
Several key takeaways are explored in detail in the white paper, available exclusively to Luxury Portfolio members. With the understanding that Young Affluents believe online access to user feedback and category experts is a more valuable way to conduct research than consulting a sales professional, it becomes the sales professional’
“Because of this group’s proficiency in conducting online research, the sales professional’
As a whole, Young Affluents consider time a commodity to be protected, and they view technology as a tool to help them maximize efficiency and make room for the things they love. With this focus, they conduct their own research initially, but then reach out directly to a listing agent, recognizing that approach as the most reliable way to get answers quickly.
Further, the research revealed that Young Affluents have a new sense of personal economic invulnerability, having achieved self-reliance during the recession. Despite this, they have maintained resourceful consumer habits developed during the recession and appreciate an excellent sales experience even more than their predecessors. They value professionals who are armed with statistics, tools and marketing expertise.
In addition to this and other research on the high-end segment, Luxury Portfolio markets over 25,000 luxury homes to over three million high-net-worth visitors annually on its award-winning website www.LuxuryPortfolio.com and through its magazine, which is distributed twice a year with a total distribution to over 100,000 high net-worth consumers per issue.
A summary of the white paper is available on www.LuxuryPortfolio.com.
About Luxury Portfolio International®
Luxury Portfolio International®