PRLog - March 25, 2014 - LOS ANGELES -- Grand Park partners with downtown marketing agency, Forte-The Collective, producing an experiential campaign via “Pop-Up Parks”bringing the Grand Park experience to its people. The campaign goal is extending awareness of Grand Park to promote the upcoming Downtown Bookfest on March 29.
Grand Park_Pop Up Parks
The pop-up parks comprised four locations in the Arts District, Little Tokyo and Fashion District, including Handsome Coffee Roasters, Japanese Village Plaza, Grand Central Market and Ace Hotel Downtown Los Angeles. Each location activation took place for 2-3 hours, allowing the public to take a seat on one of the recognizable, pink benches, grab a book from the Little Library, or a picture on its 10’X10’ area of artificial grass. This creative approach commodiously delivers Grand Park’s primary intention of a central place to relax, celebrate, and connect for the Los Angeles community.
"Grand Park exists as a a place to come together in a welcoming and distinctly urban oasis," said Tati Simonian, Marketing Manager.
Downtown Bookfest is designed to give all book lovers a chance to come together, see, hear and read from various Los Angeles-based authors and publishers. Made possible by its activation locations, business partners and the visionary of Forte-The Collective, Downtown Bookfest may be enjoyed by all.
"The Downtown Bookfest is one of our special programs and having the pop-up parks was imaginative and a lot of fun. Mark Quest and the entire Forte- The Collective team were super thoughtful and professional,”
You can also see the Pop-Up Park video produced by Forte- The Collective here (https://vimeo.com/
The universal hashtag #GrandPark can be used to connect people and media vehicles. The following will lead you to Instagram for each business partnership with Grand Park and the Downtown Bookfest.
Forte-The Collective- instagram.com/
Ace Hotel Downtown Los Angeles- instagram.com/
Grand Central Market- instagram.com/
Handsome Coffee Roasters- instagram.com/
Japanese Village Plaza- japanesevillageplaza.net
Forte- The Collective
Forte- The Collective