Created ‘by women for women’, MyCarGossip helps women find female friendly, reliable and trustworthy garages, dealerships and other car services, in what has traditionally been a very male dominated sector.
Finding her local garage closed when she urgently needed to replace a punctured tyre one evening last year Charlotte turned to another. In an all too familiar move, the new garage exploited her lack of knowledge about cars, telling her that she’d also need to replace a worn out tyre to comply with the law which they promptly fitted and billed her for. Calling her trusted garage in the morning to ask why they hadn’t spotted this, she quickly discovered that she’d been scammed.
Charlotte was far from alone; according to a 2010 Motor Codes survey 14 million UK motorists felt they had been ripped off by their garage. Determined to learn more about cars and ‘to stop women from feeling intimidated when they get their cars fixed in what has been traditionally a very male dominated environment’
Focused on providing women with knowledge about cars and building their confidence around paying the correct prices for car repairs, the blog was a hit and quickly grew became popular through Charlotte’s savvy use of Twitter, She identified a gap in the market, noting that, ‘Whether it’s about hair products or clothes, women like to talk but there was nowhere for them to talk about cars’
Charlotte scaled down her hours at work to focus on business development, before comitting full time and launching mycargossip.com with some help from a web developer last September. It now boasts 40 paying garages including branches of BMW/ MINI, Toyota, Volkswagen, Suzuki, Ford and Alfa Romeo and has grown from a local database in Hampstead & Golders Green to become a UK-wide resource with 600 reviews.
The website has a strong growth trajectory and is currently receiving 2,000 unique views a month. Motoring experts and industry professionals are flocking to write sponsored guest posts, answering car related questions in a female friendly way. Advertising space is in demand and car related products will soon be available to consumers.
Members engage frequently and the blog has recently collaborated with NetMums on a feature on women who’ve given birth in their cars, with advice on how to prepare for their drive to the hospital. Other posts discuss the legality of wearing high heels whilst driving and practical steps to take if your car breaks down.
Mycargossip.com doesn’t stop at car servicing, providing a ratings and review facility for driving instrutors, insurance specialists and any sector of the motor industry service which women want to review.
Businesses can create a free basic profile upon provision of three positive & verified customer reviews.. They can unlock more value with a subscription and enhance their profile with more photos and contact information whilst customers access the site for free.
Mycargossip.com has no age limit and of course men are discovering its huge value too. Charlotte has launched an equity crowdfunding (https://www.seedrs.com/
Charlotte’s company motto is ‘Knowledge is power and she wants to ‘give women a more powerful voice in motoring with the best information and deals out there. They’ll be more informed and able to save money’.
Charlotte Leuw - 07703987755 - firstname.lastname@example.org