PRLog - March 25, 2014 - DELHI/NCR, India -- The Body Shop has always believed in the importance of redefining retail experience, maintaining the international standards of retailing its products to the customers, and facilitating a world class brand experience at all its stores Pan India.
The original, natural and ethical beauty brand The Body Shop® launched its 111th store in VR Surat. The new store will have the format of an experiential boutique called ‘Pulse’, which has an interactive, forward-thinking focus on beauty and community. The Pulse boutique incorporates cutting edge design, top quality materials and natural imagery, to create a warm, welcoming space to excite and enthuse people about The Body Shop products and Values.
With the launch of the store, The Body Shop aims to expand its customer base in Surat and offer world class Customer Loyalty program “Love Your Body”. Customers can sign up for The Body Shop Loyalty Card at a nominal fee to enjoy fantastic member benefits, year round discounts, member’s special offers and many other privileges all through the year.
Speaking on the occasion, Mr. Varun Sharma, General Manager, The Body Shop India says “Surat has been a fabulous market for us. We have been getting good responses and this has encouraged us to open our second store in the city. This is the first Pulse boutique from the brand in Surat and we are excited to launch this innovative concept”.
The Body Shop products are all naturally inspired and ethically produced beauty and cosmetics products, which are not tested on animals. All The Body Shop® products are 100% vegetarian and with 85% containing fairly traded natural ingredients or accessories from our Community Fair Trade suppliers.
The Body Shop stores in India have a wide range of products across Skin Care, Bath and Shower, Body Care, Make Up, Hair, Fragrance, Men’s, Gifts and many more.
The Body Shop store also provides several specialist services like free make-up tips and make-up application from internationally trained make-up artist. Customers can also seek a quick skin care consultation by filling up a questionnaire to find out their skin type, and receive a recommendation on the treatment range best suited for their skin’s needs.
About The Body Shop:
At The Body Shop, we believe true beauty comes from the heart. For us, beauty is much more than a pretty face. It’s about feeling good and doing good, too.
We make our products with love and care. We source some of the finest raw ingredients from the four corners of the globe. We harness the skills of artisan farmers and add our expertise to create effective products that are wonderful to use.
We trade fairly so communities benefit as well as you. We never test on animals, and all our products are 100% vegetarian. We campaign with passion on issues close to our heart, because activism is in our blood.
We always keep people, animals and the planet in mind. So when you shop with us, you are choosing ‘BEAUTY WITH HEART’.
The Body Shop – Shop No. 19 C, Ground Floor, VR Surat
Dumas Road, SURAT – 395007
To know more, log on to http://www.thebodyshop.in
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