Old School Personal Care Company Taps Into New School Marketing

PHILADELPHIA - March 24, 2014 - PRLog -- PHILADELPHIA, March 24 2014—Ultimark Products based in Bala Cynwyd, PA, has recently secured Creatrix Marketing (Creatrix) to spearhead a rebranding initiative to help the veteran company make a new splash in today’s national personal care market.

While Ultimark’s time-tested products such as Prell shampoo, Denorex dandruff shampoo, and Porcelana face cream are still quite popular among consumers, Creatrix’s task is to inject new vitality into the company’s vintage image, and create a more robust—and elevated—brand experience for a different age of consumers.

While drug store staples like Denorex have earned their place in shopping carts for decades because of their quality and dependability, this rebranding mission illustrates a wider trend in classic companies recognizing the need to refresh their “complete package” to compete in the ever-evolving age of digital marketing.

Jonathan Pavoni, founder of Creatrix, operates on a “more content, greater impact,” philosophy that is readily evident in the redesign of Denorex’s website, where initial rebranding efforts are being focused. By creating a clear, crisp front for a conventional product, Creatrix’s new design aims to tighten Denorex’s image, with discreet nips and tucks that will revive the brand and catch new, potential consumers’ eyes.

Maddie Franzreb, Marketing Project Director of Denorex, was glowing in her appraisal of Creatrix’s efforts thus far: “The new website is easy to navigate [and] offers great product presentation. Not only is it a responsive site, it is optimized beyond the standard desktop capabilities to also perform seamlessly on tablets and smartphones. And, by enabling e-commerce functionality on the new website, Creatrix has unlocked a previously untapped customer base for Denorex while allowing for a huge increase in digital content that will boost Denorex’s content footprint.” This footprint, composed of coming-soon blogs, videos, case studies, and e-books, is designed to generate audible buzz for the brand, which is due to make some noise.

While the bulk of Creatrix’s efforts since mid-January of 2014 have been solely focused on Denorex, the agency is planning a complete brand overhaul for Ultimark. By the end of 2014, Creatrix will have moved all of Ultimark’s sites to Hubspot – each with a digital facelift, of course.  Creatrix will also be generating digital marketing necessities such as search engine optimization tools, case studies, infographics, e-books, and search engine marketing for all Ultimark brands.

Creatrix

Creatrix is a PA-based inbound marketing agency that provides website development, content creation, search and email marketing, print design and event management for small to midsize businesses. Creatrix’s mission is to promote accessible marketing strategies through teaching and fostering a good user experience. For more information on Creatrix, please call (484) 947-3826 or visit creatrixmarketing.net.