As a part of this brand campaign, Spice has launched a series of digital activities starting with the ‘Spice Milaye Sapnon se’ contest that will run from 24th March- 2nd April 2014 on a specially created microsite www.spicesmartphones.com/
Commenting on the announcement, Mr. Dilip Modi, Chairman, S Mobility Ltd, said “Spice truly believes in empoweringpeople to realize and fulfill their dreams with smart phones. Thisdigital contest ‘Spice Milaye Sapnon Se’ is our initiative to collaborate with consumers on a common platform where they share their dreams and aspirations with us and the world at large. The contest is the first in a series of initiatives, both online and offline, that Spice is taking to connect with consumer’s dreams and enable them to realize those dreams with Spice Smart Phones. “
Interested participants would be required to share their dreams on the new Spice microsite – www.spicesmartphones.com/
Thisis a well-integrated campaign; the microsite would be twined with Spice’sFacebook and Twitter platforms as well as supported by display advertising. .This digital campaign, created by IBS, is the outcome of a new strategy for Spicewhich is the brainchild of brand and marketing consultancy Bharat Bambawale&
About Spice Retail Ltd
Spice Mobiles, the Devices business of Spice Retail Ltd is one of the fastest growing mobile internet devices company in India. With a customer base of over 20 million and an annual volume of over 8 million devices, the BSE/NSE listed, Spice Mobiles has market share of nearly 4-5% of the Indian mobile devices market. With a brand ideology that seeks to be the catalyst enabling the common man in believing in their abilities, keeping pace with the social change through technology, Spice has been the bridge connecting the small town aspirations with big dreams. Spice Mobiles has been gradually consolidating its stand in the smartphones business while having already been a strong player in the feature phones segment. Known for innovation, Spice has been the first to launch a smartphone with a 5MP Wide Angle Front Camera, the Pinnacle Pro. It was also the first Indian brand to launch an Full high definition smartphone, the Pinnacle FHD. The company has to its credit several firsts including the Dual SIM phones – across GSM, CDMA, Triband & Touch Screen PDA and smart devices on Android platform. Spice Mobiles had won the Golden Peacock Innovation award for India’s 1st 3D phone in 2010. Spearheaded by Mr. Dilip Modi, Chairman, S Mobility Ltd, Spice has business operations spanning across India, Singapore, Malaysia, Thailand, Indonesia, Nepal, Uganda, Zimbabwe and Sri Lanka. Spice Mobiles has also been featured in Forbes 2010 Asia’s 200 ‘best under a Billion dollar’ Companies.
Website – www.spicesmartphones.com Facebook – www.facebook.com/
For further information, please contact:
Spice Retail Ltd.
Anuradha Chawla |Anuradha@avian-
Nupur Singh | Nupur@avian-